A Ferrari for the price of a Fiesta.
Denim is known as the dirty denim industry. For good reason.
Traditional jeans use a huge amount of water, toxic chemicals and have a high risk of modern slavery in their supply chains.
But £100 for ethical denim?! We're not all Bezos.
So after we launched our £7.99 sustainable & ethical T-shirts, you asked us to make jeans. We listened.
And here we are, launching affordable, sustainable & ethical denim from Yes Friends.
Sustainable fabrics and living wages for our garment workers.
Here's the story 👇
One. Our garment workers are paid a living wage.
Two. Organic denim, good for the planet.
Three. Classic cuts, chosen by you.
One. Our garment workers are paid a living wage.
Two. Organic denim, good for the planet.
Three. Classic cuts, chosen by you.
Four. You can even tip your garment worker directly 💸
Image © Evolution3
Made in the best denim factory in the world.
P.S. They also have factory open days, so next time you're in Saigon, take a visit.
Image © Evolution3
What is sustainable organic denim?
Our denim is made from organic cotton, hemp & biodegradable polyester. Long words, which in short mean our denim is better for you and the planet.
We're also working with an innovative laundry factory. They use advanced eco technology (like lasers) to wash and fade the denim.
So our denim is made with less water and less chemicals than traditional denim. Making them better for the planet, farmers and your skin.
P.S. There's an industry metric called an EIM score (Environmental Impact Measurement). This measures denim based on the impact it has on water, energy, chemicals and people. All our jeans have a low impact score (that's a good thing 😉).
Classic fits. Designed by Aimee.
We all want jeans and jackets that make you look as sexy after Sunday lunch as they did before.
So we hired Aimee, a denim designer and sustainability expert. She's been designing for household names for years.
We then asked over 2,000 people what designs they wanted and Aimee got to work producing our classic Yes Friends fits.
The mom, the straight, slim, regular and an oversized denim jacket.
But how is this madness possible?
There's a myth in the fashion industry that goes like this;
“It’s way too expensive to pay workers well and treat the planet well and run a successful business”.
But the truth is, with a little bit of scale it's possible to pay workers well, use sustainable materials and be affordable.
Did you know: ethical & sustainable denim jeans cost under £20 ($25) to make and normal jeans cost under £10 ($12). Then brands charge £100 ($120) 😲
We’re here to transform the fashion industry, we just need your help.
We're on a mission
Yes Friends is on a mission to transform the lives of garment workers around the globe.
We focus on increasing wages for garment workers throughout the supply chain, as well as using innovative sustainable production. We’re proud of the pioneering work we’re already doing, but we’ve still got further to go. You can read more about our plans here.
We invite you to join us on the journey as together we create a clean fashion industry and see thousands of workers’ lives transformed.
Denim Jacket
Our model Anna is 172cm (5ft 8") and wears a size XS. Oversized denim jacket with space for a jumper underneath. This is an oversized jacket, so if in doubt size down.
- Size Chart (cm)
- Size Chart (inches)
- How To Measure
DENIM JACKET | GARMENT MEASUREMENTS (cm)
SIZE | UK SIZE | NECK WIDTH | CENTER BACK LENGTH | ACROSS SHOULDER | CHEST | BOTTOM OPENING | BICEP | SLEEVE LENGTH |
XS | 8-10 | 18 | 68 | 51 | 53 | 50 | 22.6 | 58.6 |
S | 10-12 | 18.5 | 70 | 52.5 | 55.5 | 52.5 | 23.8 | 59.8 |
M | 12-14 | 19 | 72 | 54 | 58 | 55 | 25 | 61 |
L | 14-16 | 19.5 | 74 | 55.5 | 60.5 | 57.5 | 26.2 | 62.2 |
XL | 18-20 | 20 | 76 | 57 | 63 | 60 | 27.4 | 63.4 |
XXL | 22+ | 20.5 | 78 | 58.5 | 65.5 | 62.5 | 28.6 | 64.6 |
DENIM JACKET | GARMENT MEASUREMENTS (inches)
SIZE | UK SIZE | NECK WIDTH | CENTER BACK LENGTH | ACROSS SHOULDER | CHEST | BOTTOM OPENING | BICEP | SLEEVE LENGTH |
XS | 8 | 7.1 | 26.8 | 20.1 | 20.9 | 19.7 | 8.9 | 23.1 |
S | 10 | 7.3 | 27.6 | 20.7 | 21.9 | 20.7 | 9.4 | 23.5 |
M | 12 | 7.5 | 28.3 | 21.3 | 22.8 | 21.7 | 9.8 | 24.0 |
L | 14 | 7.7 | 29.1 | 21.9 | 23.8 | 22.6 | 10.3 | 24.5 |
XL | 16 | 7.9 | 29.9 | 22.4 | 24.8 | 23.6 | 10.8 | 25.0 |
XXL | 18 | 8.1 | 30.7 | 23.0 | 25.8 | 24.6 | 11.3 | 25.4 |
