Hey friends, this is the inside label of our first batch of canvas jackets.

They’ve just arrived in our office, chatting about indie films, and leaning back on our chairs in the way your school teacher told you not to. No doubt they all got good grades in school without trying too hard. 

They’re smart-casual in a way that makes you appreciate what the words smart and casual really mean.

They’ve also been chatting to us about walking the streets of Hong Kong. 

And we listened. So we’re heading East later this month to make a short film about them.

We can’t wait to premiere it soon, and let you try on one of these jackets.

Thank you for joining us on the journey 🧡

YF.