Yes Friends exists to transform the fashion industry. And now we're back with the most affordable, sustainable & ethical jeans on our planet.
The jeans Emma Watson asked us to make.*
Denim is known as the dirty denim industry. For good reason.
Traditional jeans use a huge amount of water, toxic chemicals and have a high risk of modern slavery in their supply chains.
But £100 ($120) for ethical jeans?! We're not all Bezos.
So after we launched our £7.99 ($9.99) sustainable & ethical T-shirts, you asked us to make jeans. We listened.
And here we are, launching the most affordable, sustainable & ethical jeans on our planet.
Living wages, sustainable fabrics and you can even tip our garment workers. All for £39.99 ($44.99).
Here's the story 👇
One. Our garment workers are paid a living wage.
Two. Organic denim, good for the planet.
Three. Classic cuts, chosen by you.
Four. You can even tip your garment worker directly 💸
One. Our garment workers are paid a living wage.
Two. Organic denim, good for the planet.
Three. Classic cuts, chosen by you.
Four. You can even tip your garment worker directly 💸
Image © Evolution3
Made in the best denim factory in the world.
P.S. They also have factory open days, so next time you're in Saigon, take a visit.
Image © Evolution3
What is sustainable organic denim?
Our jeans are made from organic cotton, hemp & biodegradable polyester. Long words, which in short mean our jeans are better for you and the planet.
We're also working with an innovative laundry factory. They use advanced eco technology (like lasers) to wash and fade the denim.
So our jeans are made with less water and less chemicals than traditional denim. Making them better for the planet, farmers and your skin.
P.S. There's an industry metric called an EIM score (Environmental Impact Measurement). This measures denim based on the impact it has on water, energy, chemicals and people. All our jeans have a low impact score (that's a good thing 😉).
Classic fits. Designed by Aimee.
We all want jeans that make you look as sexy after Sunday lunch as they did before.
So we hired Aimee, a denim designer and sustainability expert. She's been designing for household names for years.
We then asked over 2,000 people what designs they wanted and Aimee got to work producing our classic Yes Friends fits.
The mom, the straight, slim, regular and an oversized denim jacket.
Image © Evolution3
If these jeans took you out for dinner, they'd leave the tip.
Did you know most jeans are still handmade? Real people, behind real sewing machines, working together to make our jeans.
And now you can say an extra big thank you. We've partnered with tip me, making Yes Friends the first UK brand enabling you to tip your garment workers directly.
Living wages + Tips = Yes Friends Denim
But how is this madness possible?
There's a myth in the fashion industry that goes like this;
“It’s way too expensive to pay workers well and treat the planet well and run a successful business”.
But the truth is, with a little bit of scale it's possible to pay workers well, use sustainable materials and be affordable.
Did you know: ethical & sustainable jeans cost under £20 ($25) to make and normal jeans cost under £10 ($12). Then brands charge £100 ($120) 😲
We’re here to transform the fashion industry, we just need your help.
We're on a mission
Yes Friends is on a mission to transform the lives of garment workers around the globe.
We focus on increasing wages for garment workers throughout the supply chain, as well as using innovative sustainable production. We’re proud of the pioneering work we’re already doing, but we’ve still got further to go. You can read more about our plans here.
We invite you to join us on the journey as together we create a clean fashion industry and see thousands of workers’ lives transformed.
*
We've known Emma for years. Well at least in our hearts. She's been advocating for ethical & sustainable fashion for years too.
Supporting brands on the red carpet and speaking out at UN conferences. She's a hero in the movement. And although she didn't technically ask us to make these jeans. We took this quote as permission.