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data-effect="none" data-transition="0.5" data-fixedmode="1"><span data-index="1" class="item-content align-middle"></span></div><picture class="gf_hero-bg-wrap"><source media="(min-width: 1200px)" srcset="https://ucarecdn.com/a6f3e55a-89a6-4c0d-9358-7757a248d3b1/-/format/auto/-/preview/3000x3000/-/quality/lighter/underwear%20homepage%20desktop.jpg"><source media="(min-width: 992px)" srcset="https://ucarecdn.com/8b16ce87-3d22-4a8e-bb6c-dc35c7fb5984/-/format/auto/-/preview/3000x3000/-/quality/lighter/underwear%20homepage%20desktop.jpg"><source media="(min-width: 768px)" srcset="https://ucarecdn.com/7b38d9c5-e8a5-496a-a95d-4b1bf0f5f95a/-/format/auto/-/preview/3000x3000/-/quality/lighter/underwear%20homepage%20desktop.jpg"><img src="https://ucarecdn.com/e4807b39-f590-4015-87ad-6fa121760b8c/underwear%20homepage%20mobile.gif" alt=""></picture><div class="gf_hero-overlay" style="background:transparent;opacity:0.2"></div><a class="hero-link" href="/collections/underwear" target=""> </a></div><!--gfsplit--><div data-label="Row" data-key="row" id="r-1632232911195" class="gf_row gf_row-gap-0" data-icon="gpicon-row" data-id="1632232911195" data-extraclass="" data-row-gap="0px"><div class="gf_column gf_col-lg-12 gf_col-md-12 gf_col-sm-12 gf_col-xs-12" id="c-1632232911207" data-id="1632232911207"><div data-label="Row" data-key="row" id="r-1667824914431" class="gf_row gf_row-gap-0" data-icon="gpicon-row" data-id="1667824914431" data-extraclass="" data-row-gap="0px"><div class="gf_col-lg-12 gf_column" id="c-1613996919595" data-id="1613996919595"><div data-label="Image" data-key="image" data-atomgroup="element" id="e-1668762048565" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1668762048565" data-resolution="480x480"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-lg gf-elm-center-md gf-elm-center-sm gf-elm-center-xs" data-exc=""><img src="https://ucarecdn.com/2035e9e7-ae25-4bba-95c6-4e0fb88f8be1/-/format/auto/-/preview/480x480/-/quality/lighter/Copy%20of%20Underwear%20Homepage%20Desktop-3.png" alt="" class="gf_image" data-gemlang="en" width="480" height="80" data-width="60%" data-height="auto" title="" natural-width="480" natural-height="80"></div></div><div data-label="Row" data-key="row" id="r-1664808070968" class="gf_row gf_row-gap-0" data-icon="gpicon-row" data-id="1664808070968" data-layout-lg="6+6" data-extraclass="" data-layout-md="6+6" data-layout-sm="6+6" data-layout-xs="6+6" data-row-gap="0px"><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-6" id="c-1632232969480" data-id="1632232969480"><div data-label="Button" data-key="button" id="e-1664808070893" class="element-wrap" data-icon="gpicon-gpicon-button" data-ver="1.0" data-id="1664808070893"><div class="elm gf-elm-center gf-elm-center-lg gf-elm-center-md gf-elm-center-sm gf-elm-center-xs" data-stretch-lg="1" data-stretch-md="1" data-stretch-sm="1" data-stretch-xs="1"><a class="button btn gf_button gf_gs-button-element gf_gs-button---large" href="/collections/women" target="" data-scroll-speed="2000" data-exc="" aria-describedby="a11y-external-message" data-scroll-speed-md="2000" data-scroll-speed-sm="2000" data-scroll-speed-xs="2000"><span>Women</span></a></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-6" id="c-1632232972988" data-id="1632232972988"><div data-label="Button" data-key="button" id="e-1664808070982" class="element-wrap" data-icon="gpicon-gpicon-button" data-ver="1.0" data-id="1664808070982"><div class="elm gf-elm-center gf-elm-center-lg gf-elm-center-md gf-elm-center-sm gf-elm-center-xs" data-stretch-lg="1" data-stretch-md="1" data-stretch-sm="1" data-stretch-xs="1"><a class="button btn gf_button gf_gs-button-element gf_gs-button---large" href="/collections/men" target="" data-scroll-speed="2000" data-exc="" aria-describedby="a11y-external-message" data-scroll-speed-md="2000" data-scroll-speed-sm="2000" data-scroll-speed-xs="2000"><span>Men</span></a></div></div></div></div><div data-label="Text Block" data-key="text-block" data-atomgroup="element" id="e-1667824914385" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1667824914385"><div class="elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-xs gf_gs-text-paragraph-1 gf-elm-left-sm" data-gemlang="en" data-exc=""><p>Hey friend, we exist to make ethical clothing affordable and transform the fashion industry. Small goals.</p><p><br></p><p>Since 2021, we've sold over 13,000 sustainable & ethical </p><p>T-shirts and been spotted in The Guardian, The Independent and Sky News. We've been awarded the highest ethical rating by Good On You. And because of your support, given <i>thousands of pounds</i> directly to garment workers.</p><p><br></p><p>It's been a rollercoaster and this is just the start. It's good to have you on board. Welcome to Yes Friends 👋</p></div></div><div data-label="Separator" data-key="separator" data-atomgroup="element" id="e-1667824914440" class="element-wrap" data-icon="gpicon-separator" data-ver="1.0" data-id="1667824914440"><div class="elm gf-elm-center gf-elm-center-lg gf-elm-center-md gf-elm-center-sm gf-elm-center-xs" data-align="left" data-exc=""><hr class="gf_separator"></div></div><div data-label="Text Block" data-key="text-block" data-atomgroup="element" id="e-1667824914457" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1667824914457"><div class="elm text-edit gf-elm-left gf-elm-center-lg gf-elm-center-md gf-elm-center-xs gf_gs-text-paragraph-1 gf-elm-center-sm" data-gemlang="en" data-exc=""><p><span style="caret-color: rgb(215, 87, 50);"><b>Here's three options for you...</b></span></p></div></div><div data-label="Text Block" data-key="text-block" data-atomgroup="element" id="e-1667824914438" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1667824914438"><div class="elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-xs gf_gs-text-paragraph-1 gf-elm-left-sm" data-gemlang="en" data-exc=""><p><span style="font-family: inherit; font-size: inherit; text-align: inherit; letter-spacing: 0px;"><font><span style="font-style: var(--font-style-body);"><strong><font color="#d75732">One. </font></strong>Take a sneak peak at the </span><i>hottest</i><span style="font-style: var(--font-style-body);"> collection of sustainable & ethical clothing on the internet 👇</span></font></span></p><p><span style="font-family: inherit; font-size: inherit; text-align: inherit; letter-spacing: 0px;"><font><span style="font-style: var(--font-style-body);"><br></span></font></span></p></div></div><div data-label="Text Block" data-key="text-block" data-atomgroup="element" id="e-1667824914452" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1667824914452"><div class="elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-xs gf_gs-text-paragraph-1 gf-elm-left-sm" data-gemlang="en" data-exc=""><p><font color="#d75732" style="font-style: var(--font-style-body); font-family: inherit; letter-spacing: 0px; text-align: inherit;"><strong>Two.</strong> </font><span style="font-style: var(--font-style-body); font-family: inherit; font-size: inherit; letter-spacing: 0px; text-align: inherit; background-color: var(--color-body);">Apply to join us as a fashion designer</span><span style="font-style: var(--font-style-body); font-family: inherit; font-size: inherit; letter-spacing: 0px; text-align: inherit; font-weight: bold;"> <a href="https://yesfriends.co/pages/professional-or-up-and-coming" class="" onclick="designerOnClick()" aria-describedby="a11y-external-message">here</a></span><span style="font-style: var(--font-style-body); font-family: inherit; font-size: inherit; letter-spacing: 0px; text-align: inherit; background-color: var(--color-body);">.</span><br></p><p><br></p><p style="color: rgb(0, 0, 0); font-size: 25px; font-family: Montserrat, sans-serif; text-align: center;"><font color="#d75732"><strong>Three.</strong></font> Carry on scrolling to find out why Mother Teresa and James Dean would buy our T-shirts.</p></div></div></div></div><div data-label="Liquid" data-key="liquid" data-atomgroup="module" id="m-1669714782901" class="module-wrap" data-icon="gpicon-liquid" data-ver="1.1" data-id="1669714782901" data-name="designerOnClick"><div class="module gf_module- gf_module--lg gf_module--md gf_module--sm gf_module--xs "><!-- Google tag (gtag.js) --><script async="" src="https://www.googletagmanager.com/gtag/js?id=UA-190365154-1"></script><script>window.dataLayer = window.dataLayer || [];function gtag(){window.dataLayer.push(arguments);}gtag('js', new Date());gtag('config', 'UA-190365154-1');</script><div class="module gf_module- gf_module--lg gf_module--md gf_module--sm gf_module--xs "></div></div></div><div data-label="Liquid" data-key="liquid" data-atomgroup="module" id="m-1667557027711" class="module-wrap" data-icon="gpicon-liquid" data-ver="1.1" data-id="1667557027711" data-name="Custom Video for Desktop and Mobile" style="display: block;"><div class="module gf_module-center gf_module-center-lg gf_module--md gf_module--sm gf_module-center-xs "><div class="module gf_module- gf_module--lg gf_module--md gf_module--sm gf_module--xs "><video poster="" loop="" muted="" playsinline="" autoplay="" src="https://cdn.shopify.com/videos/c/o/v/ea2b3d9f5bcc439e909c1a93f6771c99.mp4" width="100%"></video></div></div></div><div data-label="Row" data-key="row" id="r-1670331706553" class="gf_row gf_row-gap-0" data-icon="gpicon-row" data-id="1670331706553" data-extraclass="" data-row-gap="0px"><div class="gf_col-lg-12 gf_column" id="c-1613996919595" data-id="1613996919595"><div data-label="Text Block" data-key="text-block" id="e-1670331706550" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1670331706550" style="display: block;"><div class="elm text-edit gf-elm-left gf-elm-center-sm gf_gs-text-paragraph-1 gf-elm-center-lg gf-elm-center-md gf-elm-center-xs" data-gemlang="en" data-exc=""><p>We've been spotted on...</p></div></div><div data-label="Row" data-key="row" data-atomgroup="row" id="r-1670331706581" class="gf_row gf_equal-height gf_row-gap-15" data-icon="gpicon-row" data-id="1670331706581" data-layout-lg="3+3+3+3" data-extraclass="" data-layout-md="3+3+3+3" data-layout-sm="3+3+3+3" data-layout-xs="3+3+3+3" style="display: flex; flex-wrap: wrap; visibility: visible;" data-row-gap="15px"><div class="gf_column gf_col-lg-3 gf_col-md-3 gf_col-sm-3 gf_col-xs-3" id="c-1634728565998" data-id="1634728565998" style="display: flex; flex-direction: column; justify-content: flex-start; min-height: auto;"><div data-label="Image" data-key="image" data-atomgroup="element" id="e-1670331706572" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1670331706572" data-resolution="3000x3000"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-md gf-elm-center-sm gf-elm-center-xs gf-elm-center-lg" data-exc=""><a href="https://www.theguardian.com/money/2022/jul/11/how-to-buy-great-fashion-clothes-new-secondhand-deals" target="_blank" aria-describedby="a11y-new-window-external-message" rel="null noopener"><img src="https://ucarecdn.com/864507b6-6578-471b-a9ca-c14830341337/-/format/auto/-/preview/3000x3000/-/quality/lighter/2560px-The_Guardian_2018.png" alt="" class="gf_image" data-gemlang="en" data-width="100%" data-height="auto" title="" width="2560" height="842" natural-width="2560" natural-height="842"></a></div></div></div><div class="gf_column gf_col-lg-3 gf_col-md-3 gf_col-sm-3 gf_col-xs-3" id="c-1634728573649" data-id="1634728573649" style="display: flex; flex-direction: column; justify-content: flex-start; min-height: auto;"><div data-label="Image" data-key="image" data-atomgroup="element" id="e-1670331706563" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1670331706563" data-resolution="3000x3000"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-md gf-elm-center-sm gf-elm-center-xs gf-elm-center-lg" data-exc=""><a href="https://directory.goodonyou.eco/brand/yes-friends" target="_blank" aria-describedby="a11y-new-window-external-message" rel="null noopener"><img src="https://ucarecdn.com/1c06d3cc-45a0-4b9a-9b9a-b51448050607/-/format/auto/-/preview/3000x3000/-/quality/lighter/Unknown.png" alt="" class="gf_image" data-gemlang="en" data-width="100%" data-height="auto" title="" width="534" height="94" natural-width="534" natural-height="94"></a></div></div></div><div class="gf_column gf_col-lg-3 gf_col-md-3 gf_col-sm-3 gf_col-xs-3" id="c-1634728573597" data-id="1634728573597" style="display: flex; flex-direction: column; justify-content: flex-start; min-height: auto;"><div data-label="Image" data-key="image" data-atomgroup="element" id="e-1670331706501" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1670331706501" data-resolution="3000x3000"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-md gf-elm-center-sm gf-elm-center-xs gf-elm-center-lg" data-exc=""><a href="https://www.independent.co.uk/news/uk/home-news/fast-fashion-living-wages-asos-hm-boohoo-b1837755.html" target="_blank" aria-describedby="a11y-new-window-external-message" rel="null noopener"><img src="https://ucarecdn.com/38d0139c-e5c8-40c3-a416-adba75b03049/-/format/auto/-/preview/3000x3000/-/quality/lighter/Independent-logo.png" alt="" class="gf_image" data-gemlang="en" data-width="100%" data-height="auto" title="" width="1500" height="271" natural-width="1500" natural-height="271"></a></div></div></div><div class="gf_column gf_col-lg-3 gf_col-md-3 gf_col-sm-3 gf_col-xs-3" id="c-1634728573602" data-id="1634728573602" style="display: flex; flex-direction: column; justify-content: flex-start; min-height: auto;"><div data-label="Image" data-key="image" data-atomgroup="element" id="e-1670331706559" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1670331706559" data-resolution="3000x3000"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-md gf-elm-center-sm gf-elm-center-xs gf-elm-center-lg" data-exc=""><a href="https://news.sky.com/story/most-uk-fashion-brands-moving-too-slow-on-transparency-over-ethical-practices-report-12357137" target="_blank" aria-describedby="a11y-new-window-external-message" rel="null noopener"><img src="https://ucarecdn.com/d85f6852-fd51-4bda-9755-a8d3449bcef3/-/format/auto/-/preview/3000x3000/-/quality/lighter/Sky-News-Thumbnail.png" alt="" class="gf_image" data-gemlang="en" data-width="100%" data-height="auto" title="" width="640" height="215" natural-width="640" natural-height="215"></a></div></div></div></div></div></div><div data-label="Row" data-key="row" data-atomgroup="row" id="r-1666013801145" class="gf_row gf_row-gap-10" data-icon="gpicon-row" data-id="1666013801145" data-layout-lg="4+4+4" data-extraclass="" data-layout-md="4+4+4" data-layout-sm="4+4+4" data-layout-xs="12+12+12" data-row-gap="10px"><div class="gf_column gf_col-lg-4 gf_col-md-4 gf_col-xs-12 gf_col-sm-4" id="c-1666007186668" data-id="1666007186668"><div data-label="Product" data-key="product" data-atomgroup="product" id="m-1666013801147" class="module-wrap" data-icon="gpicon-product" data-ver="3.1" data-id="1666013801147" style="min-height: auto;"><div class="module" data-variant="auto" data-current-variant="43785633792214" style=""><form method="post" action="/cart/add" id="" accept-charset="UTF-8" class="AddToCartForm " enctype="multipart/form-data" data-productid="7917923074262"><input type="hidden" name="form_type" value="product" /><input type="hidden" name="utf8" value="✓" /><input name="id" type="hidden" value="43785633792214" data-productid="7917923074262"><div data-index="1" class="item-content"><div class="module-wrap" id="m-1666013801147-0" data-id="1666013801147-0" data-label="(P) Image" data-icon="gpicon-product-image" data-ver="1.1"><div class="module gf_module-center gf_module-center-lg gf_module--md gf_module--sm gf_module--xs" data-effect="default" data-pid="7917923074262" data-image-type="variant" data-default-variant="" data-select-text="" data-zoom-level="1.2" data-ori-size="1024x1024" data-displaytype="percentage" data-displayunit="%" data-badgemod="0"><a href="/products/mens-fairtrade-organic-t-shirt" class="img-holder"><div class="gf_product-badge-anchor gf_pb_top-right hide"><div class="gf_badge-text-wrap gf_pb_sheild gf_gs-text-paragraph-2"><span>Sale Off </span></div></div><img class="gf_product-image gf_featured-image" src="//cdn.shopify.com/s/files/1/0543/2360/9773/products/mens-fairtrade-organic-cotton-white-tshirt-1_1024x1024.jpg?v=1667940057" data-zoom="//cdn.shopify.com/s/files/1/0543/2360/9773/products/mens-fairtrade-organic-cotton-white-tshirt-1_2048x2048.jpg?v=1667940057" alt="Men's Fairtrade Organic Cotton White T-shirt" natural-width="1365" natural-height="2048" width="1365" height="2048" data-width="100%" data-height="auto" style="width: 100%; height: auto"></a></div></div><div class="module-wrap" id="m-1666013801147-1" data-id="1666013801147-1" data-label="(P) Title" data-icon="gpicon-product-title" data-ver="1.0"><div class="module gf_module-left gf_module-left-lg gf_module--md gf_module--sm gf_module--xs " data-pid="7917923074262"><h3 itemprop="name" class="product-single__title"><a href="/products/mens-fairtrade-organic-t-shirt" class="gf_product-title gf_gs-text-heading-3">Yes Friends Organic T-Shirt</a></h3></div></div><div class="module-wrap" id="m-1666013801147-2" data-id="1666013801147-2" data-label="(P) Price" data-icon="gpicon-product-price" data-ver="1.4"><div class="module gf_module-left 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auto"></a></div></div><div class="module-wrap" id="m-1666013801173-1" data-id="1666013801173-1" data-label="(P) Title" data-icon="gpicon-product-title" data-ver="1.0"><div class="module gf_module-left gf_module-left-lg gf_module--md gf_module--sm gf_module--xs " data-pid="7857739628758"><h3 itemprop="name" class="product-single__title"><a href="/products/organic-low-rise-bikini-knicker-3-pack?variant=43787594039510" class="gf_product-title gf_gs-text-heading-3">Organic Low Rise Bikini Knickers - 3 Pack</a></h3></div></div><div class="module-wrap" id="m-1666013801173-2" data-id="1666013801173-2" data-label="(P) Price" data-icon="gpicon-product-price" data-ver="1.4"><div class="module gf_module-left gf_module-left-lg gf_module--md gf_module--sm gf_module--xs " data-pid="7857739628758" data-round-decimals="0" data-round-to="99"><div class="gf_product-prices" data-oldformat="£{{amount}}" data-oldcurrency="GBP"><span class="gf_product-compare-price money gf_gs-text-paragraph-1" style="margin-right: 5px!important;display:none;" itemprop="price" data-price-compare-at=""></span><span class="gf_product-price money gf_gs-text-paragraph-1" itemprop="price" data-price="">£14.99</span></div></div></div></div><div class="gf_clearfix"></div><script type="text/plain" class="product-json" id="product-json7857739628758">{"id":7857739628758,"title":"Organic Low Rise Bikini Knickers - 3 Pack","handle":"organic-low-rise-bikini-knicker-3-pack","description":"\u003cmeta charset=\"UTF-8\"\u003e\n\u003cul data-mce-fragment=\"1\"\u003e\n\u003cli data-mce-fragment=\"1\"\u003e95% Fairtrade and organic cotton \/ 5% Elastane\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eGood wages for garment workers\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eSolar powered factory\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003eLow rise bikini knicker\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli data-mce-fragment=\"1\"\u003e145gsm premium cotton\u003c\/li\u003e\n\u003cli 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height="1200" data-width="100%" data-height="auto" style="width: 100%; height: auto"></a></div></div><div class="module-wrap" id="m-1666013801170-1" data-id="1666013801170-1" data-label="(P) Title" data-icon="gpicon-product-title" data-ver="1.0"><div class="module gf_module-left gf_module-left-lg gf_module--md gf_module--sm gf_module--xs " data-pid="7842065580246"><h3 itemprop="name" class="product-single__title"><a href="/products/fairtrade-organic-cotton-boxer-trunks-3-pack?variant=43674910556374" class="gf_product-title gf_gs-text-heading-3">Organic Boxer Trunks - 3 Pack</a></h3></div></div><div class="module-wrap" id="m-1666013801170-2" data-id="1666013801170-2" data-label="(P) Price" data-icon="gpicon-product-price" data-ver="1.4"><div class="module gf_module-left gf_module-left-lg gf_module--md gf_module--sm gf_module--xs " data-pid="7842065580246" data-round-decimals="0" data-round-to="99"><div class="gf_product-prices" data-oldformat="£{{amount}}" data-oldcurrency="GBP"><span 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Fairtrade Organic Cotton Black Hoodie","id":31371294179542,"position":10,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0543\/2360\/9773\/products\/womens-fairtrade-organic-black-hoodie-2.jpg?v=1668000745"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0543\/2360\/9773\/products\/womens-fairtrade-organic-black-hoodie-2.jpg?v=1668000745","width":1365},{"alt":"Women's Fairtrade Organic Cotton Black Hoodie","id":31371294212310,"position":11,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0543\/2360\/9773\/products\/womens-fairtrade-organic-black-hoodie-3.jpg?v=1668000743"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0543\/2360\/9773\/products\/womens-fairtrade-organic-black-hoodie-3.jpg?v=1668000743","width":1365},{"alt":"Women's Fairtrade Organic Cotton Black Hoodie","id":31371294245078,"position":12,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0543\/2360\/9773\/products\/womens-fairtrade-organic-black-hoodie-4.jpg?v=1668000744"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0543\/2360\/9773\/products\/womens-fairtrade-organic-black-hoodie-4.jpg?v=1668000744","width":1365},{"alt":"Women's Fairtrade Organic Cotton Black Hoodie","id":31371294277846,"position":13,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0543\/2360\/9773\/products\/womens-fairtrade-organic-black-hoodie-5.jpg?v=1668000744"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0543\/2360\/9773\/products\/womens-fairtrade-organic-black-hoodie-5.jpg?v=1668000744","width":1365},{"alt":"Women's Fairtrade Organic Cotton Black Hoodie","id":31371294310614,"position":14,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0543\/2360\/9773\/products\/womens-fairtrade-organic-black-hoodie-6.jpg?v=1668000745"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0543\/2360\/9773\/products\/womens-fairtrade-organic-black-hoodie-6.jpg?v=1668000745","width":1365},{"alt":"Women's Fairtrade Organic Cotton Black Hoodie","id":31371294343382,"position":15,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0543\/2360\/9773\/products\/womens-fairtrade-organic-black-hoodie-7.jpg?v=1668000743"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0543\/2360\/9773\/products\/womens-fairtrade-organic-black-hoodie-7.jpg?v=1668000743","width":1365},{"alt":"Women's Fairtrade Organic Cotton Black Hoodie","id":31371294376150,"position":16,"preview_image":{"aspect_ratio":0.667,"height":2048,"width":1365,"src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0543\/2360\/9773\/products\/womens-fairtrade-organic-black-hoodie-8.jpg?v=1668000743"},"aspect_ratio":0.667,"height":2048,"media_type":"image","src":"https:\/\/cdn.shopify.com\/s\/files\/1\/0543\/2360\/9773\/products\/womens-fairtrade-organic-black-hoodie-8.jpg?v=1668000743","width":1365}],"requires_selling_plan":false,"selling_plan_groups":[],"content":"\u003cul\u003e\n\u003cli\u003eEthical and sustainable hoodie\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e100% Fairtrade and organic cotton\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eWind and solar powered factory\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e90% less CO2 produced\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eGood wages through pioneering Fair Share scheme\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e320 gsm organic cotton fleece lined\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eSlightly oversized cut (go up a size for an oversized look)\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eGOTS certified factory\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFairWear Foundation audited factory\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e"}</script></form></div></div></div></div><div data-label="Row" data-key="row" id="r-1634731711441" class="gf_row gf_row-gap-0" data-icon="gpicon-row" data-id="1634731711441" data-extraclass="" data-row-gap="0px"><div class="gf_col-lg-12 gf_column" id="c-1613996919595" data-id="1613996919595"><div data-label="Separator" data-key="separator" data-atomgroup="element" id="e-1635342463879" class="element-wrap" data-icon="gpicon-separator" data-ver="1.0" data-id="1635342463879"><div class="elm gf-elm-center gf-elm-center-md gf-elm-center-sm gf-elm-center-lg gf-elm-center-xs" data-align="left" data-exc=""><hr class="gf_separator"></div></div><div data-label="Heading" data-key="heading" id="e-1634731711462" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1634731711462"><div class="elm text-edit gf-elm-center gf-elm-center-lg gf-elm-center-md gf-elm-center-sm gf-elm-center-xs gf_gs-text-heading-2" data-gemlang="en" data-exc=""><span style="letter-spacing: 0px; font-family: var(--font-stack-body); font-style: var(--font-style-body); background-color: var(--color-body);">Shop the full collection 👇</span></div></div><div data-label="Row" data-key="row" id="r-1632232969441" class="gf_row" data-icon="gpicon-row" data-id="1632232969441" data-layout-lg="6+6" data-extraclass="" data-layout-md="6+6" data-layout-sm="6+6" data-layout-xs="6+6"><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-6" id="c-1632232969480" data-id="1632232969480"><div data-label="Button" data-key="button" id="e-1632232981365" class="element-wrap" data-icon="gpicon-gpicon-button" data-ver="1.0" data-id="1632232981365"><div class="elm gf-elm-center gf-elm-center-md gf-elm-center-lg gf-elm-center-xs gf-elm-center-sm" data-stretch-lg="1" data-stretch-md="1" data-stretch-sm="1" data-stretch-xs="1"><a class="button btn gf_button gf_gs-button-element gf_gs-button---large" href="/collections/women" target="" data-scroll-speed="2000" data-exc="" aria-describedby="a11y-external-message" data-scroll-speed-md="2000" data-scroll-speed-sm="2000" data-scroll-speed-xs="2000"><span>Women</span></a></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-6" id="c-1632232972988" data-id="1632232972988"><div data-label="Button" data-key="button" id="e-1632233698401" class="element-wrap" data-icon="gpicon-gpicon-button" data-ver="1.0" data-id="1632233698401"><div class="elm gf-elm-center gf-elm-center-md gf-elm-center-lg gf-elm-center-xs gf-elm-center-sm" data-stretch-lg="1" data-stretch-md="1" data-stretch-sm="1" data-stretch-xs="1"><a class="button btn gf_button gf_gs-button-element gf_gs-button---large" href="/collections/men" target="" data-scroll-speed="2000" data-exc="" aria-describedby="a11y-external-message" data-scroll-speed-md="2000" data-scroll-speed-sm="2000" data-scroll-speed-xs="2000"><span>Men</span></a></div></div></div></div></div></div></div></div><!--gfsplit--><div data-label="Row" data-key="row" id="r-1635347847073" class="gf_row gf_row-fluid gf_row-no-padding gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847073" data-extraclass="" data-row-gap="0px" style="display: block;"><div class="gf_col-lg-12 gf_column" id="c-1614779136489" data-id="1614779136489"><div data-label="Row" data-key="row" id="r-1635347847079" class="gf_row gf_row-fluid gf_row-no-padding gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847079" data-extraclass="" data-row-gap="0px"><div class="gf_col-lg-12 gf_column" id="c-1614686138596" data-id="1614686138596"><div data-label="Row" data-key="row" id="r-1635347847022" class="gf_row gf_equal-height gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847022" data-extraclass="" data-row-gap="0px" style="visibility: visible; display: flex; flex-wrap: wrap;"><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1612871200142" data-id="1612871200142" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Row" data-key="row" id="r-1635347847101" class="gf_row gf_equal-height gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847101" data-extraclass="" data-row-gap="0px" style="min-height: auto; display: flex; flex-wrap: wrap; visibility: visible;"><div class="gf_col-lg-12 gf_column" id="c-1614685970077" data-id="1614685970077" style="min-height: auto; display: flex; flex-direction: column; justify-content: flex-start;"><div data-label="Heading" data-key="heading" id="e-1635347847161" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1635347847161" style="display: block;"><div class="elm text-edit gf-elm-center gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs" data-gemlang="en" data-exc=""><h1 class="gf_gs-text-heading-2">If Mother Teresa bought T-shirts & hoodies, she'd buy these ones.</h1></div></div><div data-label="Text Block" data-key="text-block" id="e-1635347847065" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1635347847065"><div class="elm text-edit gf-elm-left gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf-elm-left-lg gf_gs-text-paragraph-1" data-gemlang="en" data-exc=""><p>Clothes are the products with the 2nd highest risk of modern slavery and produce around 10% of global greenhouse gas emissions (that’s more than planes!). </p><p><br></p><p>Nobody wants that.</p><p><br></p><p>But £80 for a sustainable T-shirt? Nobody wants that either.</p><p><br></p><p>And not buying clothes isn’t an option either (nobody wants to see that).</p><p><br></p><p><span style="letter-spacing: 0px; font-family: var(--font-stack-body); font-style: var(--font-style-body);">So... we’ve made an</span><span style="letter-spacing: 0px; font-family: var(--font-stack-body); font-style: var(--font-style-body);"> </span><i style="letter-spacing: 0px; font-family: var(--font-stack-body);">affordable</i><span style="letter-spacing: 0px; font-family: var(--font-stack-body); font-style: var(--font-style-body);">, environmentally friendly, Fair Trade T-shirt 😲</span> 😲</p></div></div></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1614685925595" data-id="1614685925595" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Image" data-key="image" id="e-1635347847047" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1635347847047" data-resolution="3000x3000"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-sm gf-elm-center-md gf-elm-center-xs gf-elm-center-lg" data-exc=""><img src="https://ucarecdn.com/daad9365-28ed-4887-b870-522e488ff12b/-/format/auto/-/preview/3000x3000/-/quality/lighter/TOTM1-228.jpg" alt="" class="gf_image" data-gemlang="en" data-width="90%" data-height="auto" title="" natural-width="1365" natural-height="2048" width="1365" height="2048"></div></div></div></div></div></div><div data-label="Row" data-key="row" id="r-1635347847099" class="gf_row gf_row-fluid gf_row-no-padding gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847099" data-extraclass="" data-row-gap="0px"><div class="gf_col-lg-12 gf_column" id="c-1614686138596" data-id="1614686138596"><div data-label="Row" data-key="row" id="r-1635347847128" class="gf_row gf_equal-height gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847128" data-extraclass="" data-row-gap="0px" style="visibility: visible; display: flex; flex-wrap: wrap;"><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1612871200142" data-id="1612871200142" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Image" data-key="image" id="e-1635347847088" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1635347847088" data-resolution="3000x3000"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-md gf-elm-center-xs gf-elm-center-sm gf-elm-center-lg" data-exc=""><img src="https://ucarecdn.com/9949cd67-966b-4d2b-9172-9c8042217d4b/-/format/auto/-/preview/3000x3000/-/quality/lighter/TOTM1-202.jpg" alt="" class="gf_image" data-gemlang="en" data-width="auto" data-height="auto" title="" natural-width="1365" natural-height="2048" width="1365" height="2048"></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1614686461583" data-id="1614686461583" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Row" data-key="row" id="r-1635347847113" class="gf_row gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847113" data-extraclass="" data-row-gap="0px" style="min-height: auto;"><div class="gf_col-lg-12 gf_column" id="c-1614685970077" data-id="1614685970077" style="min-height: 1px; display: block; flex-direction: unset; justify-content: unset;"><div data-label="Heading" data-key="heading" id="e-1635347847170" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1635347847170" style="display: block;"><div class="elm text-edit gf-elm-center gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf-elm-left-lg" data-gemlang="en" data-exc=""><h1 class="gf_gs-text-heading-2"><font color="#d75732">One.</font> Our garment workers are paid good wages. </h1><h1 class="gf_gs-text-heading-2"><br></h1><h1 class="gf_gs-text-heading-2"><font color="#d75732">Two.</font> The factory is powered by wind and solar energy. </h1><h1 class="gf_gs-text-heading-2"><br></h1><h1 class="gf_gs-text-heading-2"><font color="#d75732">Three.</font> Classic cuts, they're never going out of style.</h1><h1 class="gf_gs-text-heading-2"><br></h1><h1 class="gf_gs-text-heading-2"><font color="#d75732">Four.</font> They're made from Fairtrade organic cotton, it's like wearing a cloud ⛅️</h1></div></div></div></div><div data-label="Row" data-key="row" id="r-1635347847090" class="gf_row gf_row-gap-40" data-icon="gpicon-row" data-id="1635347847090" data-extraclass="" data-row-gap="40px" style="min-height: auto;"><div class="gf_col-lg-12 gf_column" id="c-1614685970077" data-id="1614685970077" style="min-height: 1px; display: block; flex-direction: unset; justify-content: unset;"><div data-label="Heading" data-key="heading" id="e-1635347847135" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1635347847135" style="display: block;"><div class="elm text-edit gf-elm-center gf-elm-left-xs gf-elm-left-lg gf-elm-left-md gf-elm-left-sm" data-gemlang="en" data-exc=""><h1 class="gf_gs-text-heading-2"><font color="#d75732">One.</font> Our garment workers get paid good wages. </h1><h1 class="gf_gs-text-heading-2"><br></h1><h1 class="gf_gs-text-heading-2"><font color="#d75732">Two.</font> The factory is powered by wind and solar energy. </h1><h1 class="gf_gs-text-heading-2"><br></h1><h1 class="gf_gs-text-heading-2"><font color="#d75732">Three.</font> A timeless cut, that's never going out of style.</h1><h1 class="gf_gs-text-heading-2"><br></h1><h1 class="gf_gs-text-heading-2"><font color="#d75732">Four.</font> They're made from Fairtrade organic cotton, so it's like wearing a cloud ⛅️</h1></div></div></div></div></div></div></div></div><div data-label="Row" data-key="row" id="r-1635347847097" class="gf_row gf_row-fluid gf_row-no-padding gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847097" data-extraclass="" data-row-gap="0px"><div class="gf_col-lg-12 gf_column" id="c-1614686138596" data-id="1614686138596"><div data-label="Row" data-key="row" id="r-1635347847050" class="gf_row gf_row-gap-0 gf_equal-height" data-icon="gpicon-row" data-id="1635347847050" data-extraclass="" data-row-gap="0px" style="visibility: visible; display: flex; flex-wrap: wrap;"><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-xs-12 gf_col-sm-6" id="c-1612871200142" data-id="1612871200142" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Row" data-key="row" id="r-1635347847095" class="gf_row gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847095" data-extraclass="" data-row-gap="0px" style="min-height: auto;"><div class="gf_col-lg-12 gf_column" id="c-1614685970077" data-id="1614685970077" style="min-height: 1px; display: block; flex-direction: unset; justify-content: unset;"><div data-label="Heading" data-key="heading" id="e-1635347847119" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1635347847119" style="display: block;"><div class="elm text-edit gf-elm-center gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs" data-gemlang="en" data-exc=""><h1 class="gf_gs-text-heading-2">But how is this madness possible?</h1></div></div><div data-label="Text Block" data-key="text-block" id="e-1635347847049" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1635347847049"><div class="elm text-edit gf-elm-left gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf-elm-left-lg gf_gs-text-paragraph-1" data-gemlang="en" data-exc=""><p style="font-size: 18px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit !important;">There’s a myth in the fashion industry that goes like this:</p><p style="font-size: 18px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit !important;"><br></p><p style="font-size: 18px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit !important;">“It’s way too expensive to pay workers well <i>and</i> treat the planet well <i>and</i> run a successful business”.</p><p style="font-size: 18px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit !important;"><br></p><p style="font-size: 18px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit !important;">But the truth is, with a little bit of <b>scale</b> it's possible to pay workers well, use sustainable materials and be affordable. Ethical doesn't have to mean artisanal.</p><p style="font-size: 18px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit !important;"><br></p><p style="font-size: 18px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit !important;">Did you know: if high street brands paid a few pennies extra per T-shirt they could have paid their workers a living wage 😲</p></div></div></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-xs-12 gf_col-sm-6" id="c-1614685925595" data-id="1614685925595" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Image" data-key="image" id="e-1635347847094" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1635347847094" data-resolution="3000x3000" style="display: block;"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf-elm-center-lg" data-exc=""><img src="https://ucarecdn.com/57ee6fa3-782b-4582-8ca6-1f96a0269025/-/format/auto/-/preview/3000x3000/-/quality/lighter/TOTM1-217.jpg" alt="" class="gf_image" data-gemlang="en" data-width="100%" data-height="auto" title="" natural-width="1365" natural-height="2048" width="1365" height="2048"></div></div></div></div></div></div><div data-label="Row" data-key="row" id="r-1635347847078" class="gf_row gf_row-fluid gf_row-no-padding gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847078" data-extraclass="" data-row-gap="0px"><div class="gf_col-lg-12 gf_column" id="c-1614686138596" data-id="1614686138596"><div data-label="Row" data-key="row" id="r-1635347847131" class="gf_row gf_row-gap-0 gf_equal-height" data-icon="gpicon-row" data-id="1635347847131" data-extraclass="" data-row-gap="0px" style="visibility: visible; min-height: auto; display: flex; flex-wrap: wrap;"><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1612871200142" data-id="1612871200142" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Image" data-key="image" id="e-1635347847123" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1635347847123" data-resolution="3000x3000"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-md gf-elm-center-sm gf-elm-center-xs gf-elm-center-lg" data-exc=""><a href="https://yesfriends.co/products/womens-fairtrade-organic-t-shirt" target="" aria-describedby="a11y-external-message"><img src="https://ucarecdn.com/5c5fcf1b-38b5-44c6-a8b7-ebd55af1320d/-/format/auto/-/preview/3000x3000/-/quality/lighter/TOTM1-157.jpg" alt="" class="gf_image" data-gemlang="en" data-width="auto" data-height="auto" title="" natural-width="1365" natural-height="2048" width="1365" height="2048"></a></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1614685925595" data-id="1614685925595" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Row" data-key="row" id="r-1635347847121" class="gf_row gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847121" data-extraclass="" data-row-gap="0px" style="min-height: auto;"><div class="gf_col-lg-12 gf_column" id="c-1614875277308" data-id="1614875277308" style="min-height: 1px; display: block; flex-direction: unset; justify-content: unset;"><div data-label="Heading" data-key="heading" id="e-1635347847167" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1635347847167" style="display: block;"><div class="elm text-edit gf-elm-center gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs" data-gemlang="en" data-exc=""><h1 class="gf_gs-text-heading-2">Our Timeless Designs</h1></div></div><div data-label="Text Block" data-key="text-block" id="e-1635347847110" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1635347847110"><div class="elm text-edit gf-elm-left gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf-elm-left-lg gf_gs-text-paragraph-1" data-gemlang="en" data-exc=""><p style="color: rgb(0, 0, 0); font-size: 18px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;"><span style="font-size: 17px;">Our original T-shirts and hoodies are cut from Fairtrade organic cotton. That means they're as soft as the Andrex puppy and perfect for the first date, the morning run and everything in between.</span></p><p style="color: rgb(0, 0, 0); font-size: 18px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;"><span style="font-size: 17px;"><br></span></p><p style="color: rgb(0, 0, 0); font-size: 18px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;"><span style="font-size: 17px;">We experimented with loads of designs until we landed on the Yes Friends Original designs. They're simple, timeless, and will literally never go out of style. Join the club of rockstars and cult heroes who've been rocking these classic looks for years.</span></p></div></div></div></div></div></div></div></div><div data-label="Row" data-key="row" id="r-1635347847136" class="gf_row gf_row-fluid gf_row-no-padding" data-icon="gpicon-row" data-id="1635347847136" data-extraclass=""><div class="gf_col-lg-12 gf_column" id="c-1614686138596" data-id="1614686138596"><div data-label="Row" data-key="row" id="r-1635347847072" class="gf_row gf_equal-height gf_row-gap-40" data-icon="gpicon-row" data-id="1635347847072" data-extraclass="" style="visibility: visible; display: flex; flex-wrap: wrap;" data-row-gap="40px"><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1614690190411" data-id="1614690190411" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Image" data-key="image" id="e-1635347847045" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1635347847045" data-resolution="3000x3000"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-md gf-elm-center-sm gf-elm-center-xs gf-elm-center-lg" data-exc=""><a href="https://yesfriends.co/products/mens-fairtrade-organic-t-shirt?variant=43674910556374" target="" aria-describedby="a11y-external-message"><img src="https://ucarecdn.com/bc62ed6a-5db3-482d-8116-b08103277095/-/format/auto/-/preview/3000x3000/-/quality/lighter/SOLAR%20POWERED.jpg" alt="" class="gf_image" data-gemlang="en" data-width="100%" data-height="auto" title="" natural-width="1080" natural-height="1080" width="1080" height="1080"></a></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1614690192666" data-id="1614690192666" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Heading" data-key="heading" id="e-1635347847012" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1635347847012" style="display: block;"><div class="elm text-edit gf-elm-center gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs" data-gemlang="en" data-exc=""><h1 class="gf_gs-text-heading-2">Did you say the factory is solar powered?</h1></div></div><div data-label="Text Block" data-key="text-block" id="e-1635347847008" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1635347847008"><div class="elm text-edit gf-elm-left gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf-elm-left-lg gf_gs-text-paragraph-1" data-gemlang="en" data-exc=""><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: left;">Yes! That alongside our use of organic cotton means our T-shirts uses less CO2 to make than your second favourite pair of underwear (probably).</p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: left;"><br></p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: left;">Okay, this is the best T-shirt ever.</p></div></div></div></div></div></div><div data-label="Row" data-key="row" id="r-1635347847068" class="gf_row gf_row-fluid gf_row-no-padding" data-icon="gpicon-row" data-id="1635347847068" data-extraclass=""><div class="gf_col-lg-12 gf_column" id="c-1614686138596" data-id="1614686138596"><div data-label="Row" data-key="row" id="r-1635347847029" class="gf_row gf_equal-height gf_row-gap-40" data-icon="gpicon-row" data-id="1635347847029" data-extraclass="" style="visibility: visible; display: flex; flex-wrap: wrap;" data-row-gap="40px"><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1614690190411" data-id="1614690190411" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Heading" data-key="heading" id="e-1635347847060" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1635347847060" style="display: block;"><div class="elm text-edit gf-elm-center gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs" data-gemlang="en" data-exc=""><h1 class="gf_gs-text-heading-2">What are good wages?</h1></div></div><div data-label="Text Block" data-key="text-block" id="e-1635347847112" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1635347847112"><div class="elm text-edit gf-elm-left gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf-elm-left-lg gf_gs-text-paragraph-1" data-gemlang="en" data-exc=""><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;">For every Yes Friends item we make, we pay an additional bonus that goes directly to the garment workers. It's why we do, what we do.<br></p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;"><br></p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;">Adding as little as 10p to the price of a T-shirt increases workers wages by a whopping 50%. Sounds like magic, but it’s just maths. Magic Maths. </p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;"><br></p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;">The bigger we get, the bigger impact we can have. </p></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1614690192666" data-id="1614690192666" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Image" data-key="image" id="e-1635347847046" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1635347847046" data-resolution="3000x3000"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-lg gf-elm-center-md gf-elm-center-sm gf-elm-center-xs" data-exc=""><img src="https://ucarecdn.com/46013d00-37b9-4d9c-bd24-4189a62a2e60/-/format/auto/-/preview/3000x3000/-/quality/lighter/" alt="" class="gf_image" data-gemlang="en" data-width="100%" data-height="auto" title="" natural-width="1200" natural-height="1200"></div></div></div></div></div></div><div data-label="Row" data-key="row" id="r-1635347847071" class="gf_row gf_row-fluid gf_row-no-padding gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847071" data-extraclass="" data-row-gap="0px" style="display: block;"><div class="gf_col-lg-12 gf_column" id="c-1614686138596" data-id="1614686138596"><div data-label="Row" data-key="row" id="r-1635347847107" class="gf_row gf_equal-height gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847107" data-extraclass="" style="visibility: visible; display: flex; flex-wrap: wrap;" data-row-gap="0px"><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1614690102164" data-id="1614690102164" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Image" data-key="image" id="e-1635347847086" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1635347847086" data-resolution="3000x3000"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-md gf-elm-center-sm gf-elm-center-lg gf-elm-center-xs" data-exc=""><img src="https://ucarecdn.com/9f63b315-3d21-4625-8d52-1fffc3aab74e/-/format/auto/-/preview/3000x3000/-/quality/lighter/TOTM1-103.jpg" alt="" class="gf_image" data-gemlang="en" data-width="auto" data-height="auto" title="" natural-width="1365" natural-height="2048" width="1365" height="2048"></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1614690104082" data-id="1614690104082" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Row" data-key="row" id="r-1635347847082" class="gf_row gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847082" data-extraclass="" data-row-gap="0px" style="min-height: auto;"><div class="gf_col-lg-12 gf_column" id="c-1614685970077" data-id="1614685970077" style="min-height: 1px; display: block; flex-direction: unset; justify-content: unset;"><div data-label="Heading" data-key="heading" id="e-1635347847151" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1635347847151" style="display: block;"><div class="elm text-edit gf-elm-center gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs" data-gemlang="en" data-exc=""><h1 class="gf_gs-text-heading-2">What's this about super soft Fairtrade and organic cotton?</h1></div></div><div data-label="Text Block" data-key="text-block" id="e-1635347847104" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1635347847104"><div class="elm text-edit gf-elm-left gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf-elm-left-lg gf_gs-text-paragraph-1" data-gemlang="en" data-exc=""><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;">It’s a win, win, win, win, win.</p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;"><br></p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;">We pay farmers a Fairtrade Price for the organic cotton and also an additional Fairtrade Premium that goes towards a community fund.</p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;"><br></p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;">Organic cotton is primarily rain-fed, reducing the need for water irrigation. </p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;"><br></p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;">Our organic cotton is grown, spun, knitted, cut & sewn all in India. So it’s not trekking around the world from one factory to another racking up carbon miles.</p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;"><br></p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;">We don’t use pesky pesticides or toxic chemicals which means happy soil, happy farmers and happy skin. </p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;"><br></p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;">Oh, and did we mention it feels like you’re wearing a cloud? ⛅️</p></div></div></div></div></div></div></div></div><div data-label="Row" data-key="row" id="r-1635347847077" class="gf_row gf_row-fluid gf_row-no-padding gf_equal-height gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847077" data-extraclass="" data-row-gap="0px" style="display: flex; flex-wrap: wrap; visibility: visible;"><div class="gf_col-lg-12 gf_column" id="c-1614686138596" data-id="1614686138596" style="display: flex; flex-direction: column; justify-content: center; min-height: auto;"><div data-label="Row" data-key="row" id="r-1635347847027" class="gf_row gf_equal-height gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847027" data-extraclass="" data-row-gap="0px" style="visibility: visible; display: flex; flex-wrap: wrap; min-height: auto;" data-layout-lg="6+6" data-layout-md="6+6" data-layout-sm="6+6" data-layout-xs="12+12"><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1612871200142" data-id="1612871200142" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Row" data-key="row" id="r-1635347847133" class="gf_row gf_equal-height gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847133" data-extraclass="" data-row-gap="0px" style="min-height: auto; display: flex; flex-wrap: wrap; visibility: visible;"><div class="gf_col-lg-12 gf_column" id="c-1614685970077" data-id="1614685970077" style="min-height: auto; display: flex; flex-direction: column; justify-content: center;"><div data-label="Heading" data-key="heading" id="e-1635347847056" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1635347847056" style="display: block;"><div class="elm text-edit gf-elm-center gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs" data-gemlang="en" data-exc=""><h1 class="gf_gs-text-heading-2">This is crazy, do you have any certifications to back up these claims?</h1></div></div><div data-label="Text Block" data-key="text-block" id="e-1635347847016" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1635347847016"><div class="elm text-edit gf-elm-left gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf-elm-left-lg gf_gs-text-paragraph-1" data-gemlang="en" data-exc=""><p style="font-size: 18px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit !important;">Of course. Our factory is located in Noida, India and is certified by Fair Trade. The organic cotton comes from southern India and is certified by Fairtrade.<br></p></div></div></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1635243377564" data-id="1635243377564" style="min-height: auto; justify-content: center;"><div data-label="Image" data-key="image" id="e-1635347847081" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1635347847081" data-resolution="800x800" style="display: block;"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-md gf-elm-center-sm gf-elm-center-xs gf-elm-center-lg" data-exc=""><a href="https://info.fairtrade.net" target="" aria-describedby="a11y-external-message"><img src="https://ucarecdn.com/a625295d-8c07-4203-b6e9-01aab96e2e76/-/format/auto/-/preview/800x800/-/quality/lighter/SOLAR%20POWERED-2.jpg" alt="" class="gf_image" data-gemlang="en" data-width="90%" data-height="auto" title="" natural-width="800" natural-height="800" width="800" height="800"></a></div></div></div></div></div></div><div data-label="Row" data-key="row" id="r-1635347847017" class="gf_row gf_row-fluid gf_row-no-padding gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847017" data-extraclass="" data-row-gap="0px"><div class="gf_col-lg-12 gf_column" id="c-1614686138596" data-id="1614686138596"><div data-label="Row" data-key="row" id="r-1635347847180" class="gf_row gf_equal-height gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847180" data-extraclass="" style="visibility: visible; display: flex; flex-wrap: wrap;" data-row-gap="0px"><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1614690102164" data-id="1614690102164" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Image" data-key="image" id="e-1635347847102" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1635347847102" data-resolution="3000x3000"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-md gf-elm-center-sm gf-elm-center-lg gf-elm-center-xs" data-exc=""><img src="https://ucarecdn.com/0e7253f1-4287-418e-9b92-576ea076b1d0/-/format/auto/-/preview/3000x3000/-/quality/lighter/TOTM1-238.jpg" alt="" class="gf_image" data-gemlang="en" data-width="100%" data-height="auto" title="" natural-width="1363" natural-height="2048" width="1363" height="2048"></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1614690104082" data-id="1614690104082" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Row" data-key="row" id="r-1635347847093" class="gf_row gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847093" data-extraclass="" data-row-gap="0px" style="min-height: auto;"><div class="gf_col-lg-12 gf_column" id="c-1614685970077" data-id="1614685970077" style="min-height: 1px; display: block; flex-direction: unset; justify-content: unset;"><div data-label="Heading" data-key="heading" id="e-1635347847066" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1635347847066" style="display: block;"><div class="elm text-edit gf-elm-center gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs" data-gemlang="en" data-exc=""><h1 class="gf_gs-text-heading-2">We're on a mission</h1></div></div><div data-label="Text Block" data-key="text-block" id="e-1635347847120" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1635347847120"><div class="elm text-edit gf-elm-left gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf-elm-left-lg gf_gs-text-paragraph-1" data-gemlang="en" data-exc=""><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit!important;"><i>Yes Friends</i> is on a mission to transform the lives of garment workers around the globe.</p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit!important;"><br></p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit!important;">Our main focus is to continue increasing wages for garment workers throughout the supply chain. We’re proud of the pioneering work we’re already doing, but we’ve still got further to go. You can read more about our plans <span style="font-weight: var(--font-weight-body--bolder);"><a href="https://yesfriends.co.uk/pages/faqs" class="" aria-describedby="a11y-external-message">here</a></span>.</p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit!important;"><br></p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit!important;">We invite you to join us on the journey as together we create a clean fashion industry and see thousands of workers’ lives transformed.</p></div></div></div></div></div></div></div></div><div data-label="Row" data-key="row" id="r-1635347847085" class="gf_row gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847085" data-extraclass="" data-row-gap="0px" style="display: block;"><div class="gf_col-lg-12 gf_column" id="c-1613996919595" data-id="1613996919595"><div data-label="Heading" data-key="heading" id="e-1635347847075" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1635347847075"><div class="elm text-edit gf-elm-center gf-elm-center-lg gf-elm-center-md gf-elm-center-sm gf-elm-left-xs gf_gs-text-heading-2" data-gemlang="en" data-exc=""></div></div><div data-label="Text Block" data-key="text-block" id="e-1635348206222" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1635348206222" style="display: block;"><div class="elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-xs gf-elm-left-sm gf_gs-text-paragraph-1" data-gemlang="en" data-exc=""><p><span style="caret-color: rgb(215, 87, 50);"><font color="#d75732"><strong>One.</strong></font> Take a look around the Yes Friends shop 👇</span></p></div></div><div data-label="Row" data-key="row" id="r-1635348215645" class="gf_row gf_row-gap-0" data-icon="gpicon-row" data-id="1635348215645" data-layout-lg="6+6" data-extraclass="" data-layout-md="6+6" data-layout-sm="6+6" data-layout-xs="6+6" data-row-gap="0px"><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-6" id="c-1632232969480" data-id="1632232969480"><div data-label="Button" data-key="button" id="e-1635348215714" class="element-wrap" data-icon="gpicon-gpicon-button" data-ver="1.0" data-id="1635348215714"><div class="elm gf-elm-center gf-elm-center-md gf-elm-center-xs gf-elm-center-sm gf-elm-center-lg" data-stretch-lg="1" data-stretch-md="1" data-stretch-sm="1" data-stretch-xs="1"><a class="button btn gf_button gf_gs-button-element gf_gs-button---large" href="/collections/women" target="" data-scroll-speed="2000" data-exc="" aria-describedby="a11y-external-message" data-scroll-speed-md="2000" data-scroll-speed-sm="2000" data-scroll-speed-xs="2000"><span>Women</span></a></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-6" id="c-1632232972988" data-id="1632232972988"><div data-label="Button" data-key="button" id="e-1635348215644" class="element-wrap" data-icon="gpicon-gpicon-button" data-ver="1.0" data-id="1635348215644"><div class="elm gf-elm-center gf-elm-center-md gf-elm-center-xs gf-elm-center-sm gf-elm-center-lg" data-stretch-lg="1" data-stretch-md="1" data-stretch-sm="1" data-stretch-xs="1"><a class="button btn gf_button gf_gs-button-element gf_gs-button---large" href="/collections/men" target="" data-scroll-speed="2000" data-exc="" aria-describedby="a11y-external-message" data-scroll-speed-md="2000" data-scroll-speed-sm="2000" data-scroll-speed-xs="2000"><span>Men</span></a></div></div></div></div><div data-label="Text Block" data-key="text-block" id="e-1635347847009" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1635347847009" style="display: block;"><div class="elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-xs gf-elm-left-sm gf_gs-text-paragraph-1" data-gemlang="en" data-exc=""><p><span style="caret-color: rgb(215, 87, 50);"><strong><font color="#d75732">Two.</font></strong> Sign up below to read (occasionally) funny stories from behind the scenes.</span></p></div></div><div data-label="Newsletter" data-key="newsletter-form" id="m-1635347847130" class="module-wrap" data-icon="gpicon-newsletter" data-ver="1" data-id="1635347847130"><div class="module" data-success-msg="Subscribed!" data-success-color="#81d742" data-error-msg="There was an error. 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data-stretch-sm="1" data-stretch-xs="1"><a class="button btn gf_button gf_gs-button-element gf_gs-button---large" href="/collections/women" target="" data-scroll-speed="2000" data-exc="" aria-describedby="a11y-external-message" data-scroll-speed-md="2000" data-scroll-speed-sm="2000" data-scroll-speed-xs="2000"><span>Women</span></a></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-6" id="c-1632232972988" data-id="1632232972988"><div data-label="Button" data-key="button" id="e-1664808070982" class="element-wrap" data-icon="gpicon-gpicon-button" data-ver="1.0" data-id="1664808070982"><div class="elm gf-elm-center gf-elm-center-lg gf-elm-center-md gf-elm-center-sm gf-elm-center-xs" data-stretch-lg="1" data-stretch-md="1" data-stretch-sm="1" data-stretch-xs="1"><a class="button btn gf_button gf_gs-button-element gf_gs-button---large" href="/collections/men" target="" data-scroll-speed="2000" data-exc="" aria-describedby="a11y-external-message" data-scroll-speed-md="2000" data-scroll-speed-sm="2000" data-scroll-speed-xs="2000"><span>Men</span></a></div></div></div></div><div data-label="Text Block" data-key="text-block" data-atomgroup="element" id="e-1667824914385" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1667824914385"><div class="elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-xs gf_gs-text-paragraph-1 gf-elm-left-sm" data-gemlang="en" data-exc=""><p><span style="letter-spacing: 0px; font-family: var(--font-stack-body); font-style: var(--font-style-body); background-color: var(--color-body);">Hey friend, welcome to</span><span style="letter-spacing: 0px; font-family: var(--font-stack-body); font-style: var(--font-style-body); background-color: var(--color-body);"> </span><i style="letter-spacing: 0px; font-family: var(--font-stack-body);">Yes Friends</i><span style="letter-spacing: 0px; font-family: var(--font-stack-body); font-style: var(--font-style-body); background-color: var(--color-body);">. We’re here to make ethical clothing affordable. And transform the fashion industry. Small goals.</span></p></div></div><div data-label="Separator" data-key="separator" data-atomgroup="element" id="e-1667824914440" class="element-wrap" data-icon="gpicon-separator" data-ver="1.0" data-id="1667824914440"><div class="elm gf-elm-center gf-elm-center-lg gf-elm-center-md gf-elm-center-sm gf-elm-center-xs" data-align="left" data-exc=""><hr class="gf_separator"></div></div><div data-label="Text Block" data-key="text-block" data-atomgroup="element" id="e-1667824914457" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1667824914457"><div class="elm text-edit gf-elm-left gf-elm-center-lg gf-elm-center-md gf-elm-center-xs gf_gs-text-paragraph-1 gf-elm-center-sm" data-gemlang="en" data-exc=""><p><span style="caret-color: rgb(215, 87, 50);"><b>Here's three options for you...</b></span></p></div></div><div data-label="Text Block" data-key="text-block" data-atomgroup="element" id="e-1667824914438" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1667824914438"><div class="elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-xs gf_gs-text-paragraph-1 gf-elm-left-sm" data-gemlang="en" data-exc=""><p><span style="font-family: inherit; font-size: inherit; text-align: inherit; letter-spacing: 0px;"><font><span style="font-style: var(--font-style-body);"><strong><font color="#d75732">One. </font></strong>Take a sneak peak at the </span><i>hottest</i><span style="font-style: var(--font-style-body);"> collection of sustainable & ethical clothing on the internet 👇</span></font></span></p><p><span style="font-family: inherit; font-size: inherit; text-align: inherit; letter-spacing: 0px;"><font><span style="font-style: var(--font-style-body);"><br></span></font></span></p></div></div><div data-label="Text Block" data-key="text-block" data-atomgroup="element" id="e-1667824914452" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1667824914452"><div class="elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-xs gf_gs-text-paragraph-1 gf-elm-left-sm" data-gemlang="en" data-exc=""><p><font color="#d75732" style="font-style: var(--font-style-body); font-family: inherit; letter-spacing: 0px; text-align: inherit;"><strong>Two.</strong> </font><span style="font-style: var(--font-style-body); font-family: inherit; font-size: inherit; letter-spacing: 0px; text-align: inherit; background-color: var(--color-body);">Apply to join us as a fashion designer</span><span style="font-style: var(--font-style-body); font-family: inherit; font-size: inherit; letter-spacing: 0px; text-align: inherit; font-weight: bold;"> <a href="https://yesfriends.co/pages/professional-or-up-and-coming" class="" onclick="designerOnClick()" aria-describedby="a11y-external-message">here</a></span><span style="font-style: var(--font-style-body); font-family: inherit; font-size: inherit; letter-spacing: 0px; text-align: inherit; background-color: var(--color-body);">.</span><br></p><p><br></p><p style="color: rgb(0, 0, 0); font-size: 25px; font-family: Montserrat, sans-serif; text-align: center;"><font color="#d75732"><strong>Three.</strong></font> Carry on scrolling to find out why Mother Teresa and James Dean would buy our T-shirts.</p></div></div></div></div><div data-label="Liquid" data-key="liquid" data-atomgroup="module" id="m-1669714782901" class="module-wrap" data-icon="gpicon-liquid" data-ver="1.1" data-id="1669714782901" data-name="designerOnClick"><div class="module gf_module- gf_module--lg gf_module--md gf_module--sm gf_module--xs "><!-- Google tag (gtag.js) --><script async="" src="https://www.googletagmanager.com/gtag/js?id=UA-190365154-1"></script><script>window.dataLayer = window.dataLayer || [];function gtag(){window.dataLayer.push(arguments);}gtag('js', new Date());gtag('config', 'UA-190365154-1');</script><div class="module gf_module- gf_module--lg gf_module--md gf_module--sm gf_module--xs "></div></div></div><div data-label="Liquid" data-key="liquid" data-atomgroup="module" id="m-1667557027711" class="module-wrap" data-icon="gpicon-liquid" data-ver="1.1" data-id="1667557027711" data-name="Custom Video for Desktop and Mobile" style="display: block;"><div class="module gf_module-center gf_module-center-lg gf_module--md gf_module--sm gf_module-center-xs "><div class="module gf_module- gf_module--lg gf_module--md gf_module--sm gf_module--xs "><video poster="" loop="" muted="" playsinline="" autoplay="" src="https://cdn.shopify.com/videos/c/o/v/ea2b3d9f5bcc439e909c1a93f6771c99.mp4" width="100%"></video></div></div></div><div data-label="Row" data-key="row" id="r-1670331706553" class="gf_row gf_row-gap-0" data-icon="gpicon-row" data-id="1670331706553" data-extraclass="" data-row-gap="0px"><div class="gf_col-lg-12 gf_column" id="c-1613996919595" data-id="1613996919595"><div data-label="Text Block" data-key="text-block" id="e-1670331706550" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1670331706550" style="display: block;"><div class="elm text-edit gf-elm-left gf-elm-center-sm gf_gs-text-paragraph-1 gf-elm-center-lg gf-elm-center-md gf-elm-center-xs" data-gemlang="en" data-exc=""><p>We've been spotted on...</p></div></div><div data-label="Row" data-key="row" data-atomgroup="row" id="r-1670331706581" class="gf_row gf_equal-height gf_row-gap-15" data-icon="gpicon-row" data-id="1670331706581" data-layout-lg="3+3+3+3" data-extraclass="" data-layout-md="3+3+3+3" data-layout-sm="3+3+3+3" data-layout-xs="3+3+3+3" style="display: flex; flex-wrap: wrap; visibility: visible;" data-row-gap="15px"><div class="gf_column gf_col-lg-3 gf_col-md-3 gf_col-sm-3 gf_col-xs-3" id="c-1634728565998" data-id="1634728565998" style="display: flex; flex-direction: column; justify-content: flex-start; min-height: auto;"><div data-label="Image" data-key="image" data-atomgroup="element" id="e-1670331706572" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1670331706572" data-resolution="3000x3000"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-md gf-elm-center-sm gf-elm-center-xs gf-elm-center-lg" data-exc=""><a href="https://www.theguardian.com/money/2022/jul/11/how-to-buy-great-fashion-clothes-new-secondhand-deals" target="_blank" aria-describedby="a11y-new-window-external-message" rel="null noopener"><img src="https://ucarecdn.com/864507b6-6578-471b-a9ca-c14830341337/-/format/auto/-/preview/3000x3000/-/quality/lighter/2560px-The_Guardian_2018.png" alt="" class="gf_image" data-gemlang="en" data-width="100%" data-height="auto" title="" width="2560" height="842" natural-width="2560" natural-height="842"></a></div></div></div><div class="gf_column gf_col-lg-3 gf_col-md-3 gf_col-sm-3 gf_col-xs-3" id="c-1634728573649" data-id="1634728573649" style="display: flex; flex-direction: column; justify-content: flex-start; min-height: auto;"><div data-label="Image" data-key="image" data-atomgroup="element" id="e-1670331706563" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1670331706563" data-resolution="3000x3000"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-md gf-elm-center-sm gf-elm-center-xs gf-elm-center-lg" data-exc=""><a href="https://directory.goodonyou.eco/brand/yes-friends" target="_blank" aria-describedby="a11y-new-window-external-message" rel="null noopener"><img src="https://ucarecdn.com/1c06d3cc-45a0-4b9a-9b9a-b51448050607/-/format/auto/-/preview/3000x3000/-/quality/lighter/Unknown.png" alt="" class="gf_image" data-gemlang="en" data-width="100%" data-height="auto" title="" width="534" height="94" natural-width="534" natural-height="94"></a></div></div></div><div class="gf_column gf_col-lg-3 gf_col-md-3 gf_col-sm-3 gf_col-xs-3" id="c-1634728573597" data-id="1634728573597" style="display: flex; flex-direction: column; justify-content: flex-start; min-height: auto;"><div data-label="Image" data-key="image" data-atomgroup="element" id="e-1670331706501" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1670331706501" data-resolution="3000x3000"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-md gf-elm-center-sm gf-elm-center-xs gf-elm-center-lg" data-exc=""><a href="https://www.independent.co.uk/news/uk/home-news/fast-fashion-living-wages-asos-hm-boohoo-b1837755.html" target="_blank" aria-describedby="a11y-new-window-external-message" rel="null noopener"><img src="https://ucarecdn.com/38d0139c-e5c8-40c3-a416-adba75b03049/-/format/auto/-/preview/3000x3000/-/quality/lighter/Independent-logo.png" alt="" class="gf_image" data-gemlang="en" data-width="100%" data-height="auto" title="" width="1500" height="271" natural-width="1500" natural-height="271"></a></div></div></div><div class="gf_column gf_col-lg-3 gf_col-md-3 gf_col-sm-3 gf_col-xs-3" id="c-1634728573602" data-id="1634728573602" style="display: flex; flex-direction: column; justify-content: flex-start; min-height: auto;"><div data-label="Image" data-key="image" data-atomgroup="element" id="e-1670331706559" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1670331706559" data-resolution="3000x3000"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-md gf-elm-center-sm gf-elm-center-xs gf-elm-center-lg" data-exc=""><a href="https://news.sky.com/story/most-uk-fashion-brands-moving-too-slow-on-transparency-over-ethical-practices-report-12357137" target="_blank" aria-describedby="a11y-new-window-external-message" rel="null noopener"><img src="https://ucarecdn.com/d85f6852-fd51-4bda-9755-a8d3449bcef3/-/format/auto/-/preview/3000x3000/-/quality/lighter/Sky-News-Thumbnail.png" alt="" class="gf_image" data-gemlang="en" data-width="100%" data-height="auto" title="" width="640" height="215" natural-width="640" natural-height="215"></a></div></div></div></div></div></div><div data-label="Row" data-key="row" data-atomgroup="row" id="r-1666013801145" class="gf_row gf_row-gap-10" data-icon="gpicon-row" data-id="1666013801145" data-layout-lg="4+4+4" data-extraclass="" data-layout-md="4+4+4" data-layout-sm="4+4+4" data-layout-xs="12+12+12" data-row-gap="10px"><div class="gf_column gf_col-lg-4 gf_col-md-4 gf_col-xs-12 gf_col-sm-4" id="c-1666007186668" data-id="1666007186668"><div data-label="Product" data-key="product" data-atomgroup="product" id="m-1666013801147" class="module-wrap" data-icon="gpicon-product" data-ver="3.1" data-id="1666013801147" style="min-height: auto;"><div class="module" data-variant="auto" style="" data-current-variant="43785633792214"><form method="post" action="/cart/add" id="" accept-charset="UTF-8" class="AddToCartForm " enctype="multipart/form-data" data-productid="7917923074262"><input type="hidden" name="form_type" value="product" /><input type="hidden" name="utf8" value="✓" /><input name="id" type="hidden" value="43785633792214" data-productid="7917923074262"><div data-index="1" class="item-content"><div class="module-wrap" id="m-1666013801147-0" data-id="1666013801147-0" data-label="(P) Image" data-icon="gpicon-product-image" data-ver="1.1"><div class="module gf_module-center gf_module-center-lg gf_module--md gf_module--sm gf_module--xs" data-effect="default" data-pid="7917923074262" data-image-type="variant" data-default-variant="" data-select-text="" data-zoom-level="1.2" data-ori-size="1024x1024" data-displaytype="percentage" data-displayunit="%" data-badgemod="0"><a href="/products/mens-fairtrade-organic-t-shirt" class="img-holder"><div class="gf_product-badge-anchor gf_pb_top-right hide"><div class="gf_badge-text-wrap gf_pb_sheild gf_gs-text-paragraph-2"><span>Sale Off </span></div></div><img class="gf_product-image gf_featured-image" src="//cdn.shopify.com/s/files/1/0543/2360/9773/products/mens-fairtrade-organic-cotton-white-tshirt-1_1024x1024.jpg?v=1667940057" data-zoom="//cdn.shopify.com/s/files/1/0543/2360/9773/products/mens-fairtrade-organic-cotton-white-tshirt-1_2048x2048.jpg?v=1667940057" alt="Men's Fairtrade Organic Cotton White T-shirt" natural-width="1365" natural-height="2048" width="1365" height="2048" data-width="100%" data-height="auto" style="width: 100%; height: auto"></a></div></div><div class="module-wrap" id="m-1666013801147-1" data-id="1666013801147-1" data-label="(P) Title" data-icon="gpicon-product-title" data-ver="1.0"><div class="module gf_module-left gf_module-left-lg gf_module--md gf_module--sm gf_module--xs " data-pid="7917923074262"><h3 itemprop="name" class="product-single__title"><a href="/products/mens-fairtrade-organic-t-shirt" class="gf_product-title gf_gs-text-heading-3">Yes Friends Organic T-Shirt</a></h3></div></div><div class="module-wrap" id="m-1666013801147-2" data-id="1666013801147-2" data-label="(P) Price" data-icon="gpicon-product-price" data-ver="1.4"><div class="module gf_module-left 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class="gf_swatch " data-group="" data-price="0" style="margin-bottom: 5px;margin-right: 15px" data-value="Sage Green"><span>Sage Green</span></span><span class="gf_swatch " data-group="" data-price="0" style="margin-bottom: 5px;margin-right: 15px" data-value="Dusty Pink"><span>Dusty Pink</span></span><span class="gf_swatch " data-group="" data-price="0" style="margin-bottom: 5px;margin-right: 15px" data-value="Grey Marl"><span>Grey Marl</span></span></div><div class="gf_column gf_col_no_tools gf_col-md-12 gf_swatches-selector gf_swatches-option2" data-name="Size"><span class="gf_swatch gf_selected" data-group="" data-price="0" style="margin-bottom: 5px;margin-right: 15px" data-value="3XS"><span>3XS</span></span><span class="gf_swatch " data-group="" data-price="0" style="margin-bottom: 5px;margin-right: 15px" data-value="XXS"><span>XXS</span></span><span class="gf_swatch " data-group="" data-price="0" style="margin-bottom: 5px;margin-right: 15px" 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scheme\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003e320 gsm organic cotton fleece lined\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eSlightly oversized cut (go up a size for an oversized look)\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cspan\u003eGOTS certified factory\u003c\/span\u003e\u003cbr\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFairWear Foundation audited factory\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e"}</script></form></div></div></div></div><div data-label="Row" data-key="row" id="r-1634731711441" class="gf_row gf_row-gap-0" data-icon="gpicon-row" data-id="1634731711441" data-extraclass="" data-row-gap="0px"><div class="gf_col-lg-12 gf_column" id="c-1613996919595" data-id="1613996919595"><div data-label="Separator" data-key="separator" data-atomgroup="element" id="e-1635342463879" class="element-wrap" data-icon="gpicon-separator" data-ver="1.0" data-id="1635342463879"><div class="elm gf-elm-center gf-elm-center-md gf-elm-center-sm gf-elm-center-lg gf-elm-center-xs" data-align="left" data-exc=""><hr class="gf_separator"></div></div><div data-label="Heading" data-key="heading" id="e-1634731711462" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1634731711462"><div class="elm text-edit gf-elm-center gf-elm-center-lg gf-elm-center-md gf-elm-center-sm gf-elm-center-xs gf_gs-text-heading-2" data-gemlang="en" data-exc=""><span style="letter-spacing: 0px; font-family: var(--font-stack-body); font-style: var(--font-style-body); background-color: var(--color-body);">Shop the full collection 👇</span></div></div><div data-label="Row" data-key="row" id="r-1632232969441" class="gf_row" data-icon="gpicon-row" data-id="1632232969441" data-layout-lg="6+6" data-extraclass="" data-layout-md="6+6" data-layout-sm="6+6" data-layout-xs="6+6"><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-6" id="c-1632232969480" data-id="1632232969480"><div data-label="Button" data-key="button" id="e-1632232981365" class="element-wrap" data-icon="gpicon-gpicon-button" data-ver="1.0" data-id="1632232981365"><div class="elm gf-elm-center gf-elm-center-md gf-elm-center-lg gf-elm-center-xs gf-elm-center-sm" data-stretch-lg="1" data-stretch-md="1" data-stretch-sm="1" data-stretch-xs="1"><a class="button btn gf_button gf_gs-button-element gf_gs-button---large" href="/collections/women" target="" data-scroll-speed="2000" data-exc="" aria-describedby="a11y-external-message" data-scroll-speed-md="2000" data-scroll-speed-sm="2000" data-scroll-speed-xs="2000"><span>Women</span></a></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-6" id="c-1632232972988" data-id="1632232972988"><div data-label="Button" data-key="button" id="e-1632233698401" class="element-wrap" data-icon="gpicon-gpicon-button" data-ver="1.0" data-id="1632233698401"><div class="elm gf-elm-center gf-elm-center-md gf-elm-center-lg gf-elm-center-xs gf-elm-center-sm" data-stretch-lg="1" data-stretch-md="1" data-stretch-sm="1" data-stretch-xs="1"><a class="button btn gf_button gf_gs-button-element gf_gs-button---large" href="/collections/men" target="" data-scroll-speed="2000" data-exc="" aria-describedby="a11y-external-message" data-scroll-speed-md="2000" data-scroll-speed-sm="2000" data-scroll-speed-xs="2000"><span>Men</span></a></div></div></div></div></div></div></div></div><!--gfsplit--><div data-label="Row" data-key="row" id="r-1635347847073" class="gf_row gf_row-fluid gf_row-no-padding gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847073" data-extraclass="" data-row-gap="0px" style="display: block;"><div class="gf_col-lg-12 gf_column" id="c-1614779136489" data-id="1614779136489"><div data-label="Row" data-key="row" id="r-1635347847079" class="gf_row gf_row-fluid gf_row-no-padding gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847079" data-extraclass="" data-row-gap="0px"><div class="gf_col-lg-12 gf_column" id="c-1614686138596" data-id="1614686138596"><div data-label="Row" data-key="row" id="r-1635347847022" class="gf_row gf_equal-height gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847022" data-extraclass="" data-row-gap="0px" style="visibility: visible; display: flex; flex-wrap: wrap;"><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1612871200142" data-id="1612871200142" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Row" data-key="row" id="r-1635347847101" class="gf_row gf_equal-height gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847101" data-extraclass="" data-row-gap="0px" style="min-height: auto; display: flex; flex-wrap: wrap; visibility: visible;"><div class="gf_col-lg-12 gf_column" id="c-1614685970077" data-id="1614685970077" style="min-height: auto; display: flex; flex-direction: column; justify-content: flex-start;"><div data-label="Heading" data-key="heading" id="e-1635347847161" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1635347847161" style="display: block;"><div class="elm text-edit gf-elm-center gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs" data-gemlang="en" data-exc=""><h1 class="gf_gs-text-heading-2">If Mother Teresa bought T-shirts & hoodies, she'd buy these ones.</h1></div></div><div data-label="Text Block" data-key="text-block" id="e-1635347847065" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1635347847065"><div class="elm text-edit gf-elm-left gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf-elm-left-lg gf_gs-text-paragraph-1" data-gemlang="en" data-exc=""><p>Clothes are the products with the 2nd highest risk of modern slavery and produce around 10% of global greenhouse gas emissions (that’s more than planes!). </p><p><br></p><p>Nobody wants that.</p><p><br></p><p>But £80 for a sustainable T-shirt? Nobody wants that either.</p><p><br></p><p>And not buying clothes isn’t an option either (nobody wants to see that).</p><p><br></p><p><span style="letter-spacing: 0px; font-family: var(--font-stack-body); font-style: var(--font-style-body);">So... we’ve made an</span><span style="letter-spacing: 0px; font-family: var(--font-stack-body); font-style: var(--font-style-body);"> </span><i style="letter-spacing: 0px; font-family: var(--font-stack-body);">affordable</i><span style="letter-spacing: 0px; font-family: var(--font-stack-body); font-style: var(--font-style-body);">, environmentally friendly, Fair Trade T-shirt 😲</span> 😲</p></div></div></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1614685925595" data-id="1614685925595" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Image" data-key="image" id="e-1635347847047" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1635347847047" data-resolution="3000x3000"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-sm gf-elm-center-md gf-elm-center-xs gf-elm-center-lg" data-exc=""><img src="https://ucarecdn.com/daad9365-28ed-4887-b870-522e488ff12b/-/format/auto/-/preview/3000x3000/-/quality/lighter/TOTM1-228.jpg" alt="" class="gf_image" data-gemlang="en" data-width="90%" data-height="auto" title="" natural-width="1365" natural-height="2048" width="1365" height="2048"></div></div></div></div></div></div><div data-label="Row" data-key="row" id="r-1635347847099" class="gf_row gf_row-fluid gf_row-no-padding gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847099" data-extraclass="" data-row-gap="0px"><div class="gf_col-lg-12 gf_column" id="c-1614686138596" data-id="1614686138596"><div data-label="Row" data-key="row" id="r-1635347847128" class="gf_row gf_equal-height gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847128" data-extraclass="" data-row-gap="0px" style="visibility: visible; display: flex; flex-wrap: wrap;"><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1612871200142" data-id="1612871200142" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Image" data-key="image" id="e-1635347847088" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1635347847088" data-resolution="3000x3000"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-md gf-elm-center-xs gf-elm-center-sm gf-elm-center-lg" data-exc=""><img src="https://ucarecdn.com/9949cd67-966b-4d2b-9172-9c8042217d4b/-/format/auto/-/preview/3000x3000/-/quality/lighter/TOTM1-202.jpg" alt="" class="gf_image" data-gemlang="en" data-width="auto" data-height="auto" title="" natural-width="1365" natural-height="2048" width="1365" height="2048"></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1614686461583" data-id="1614686461583" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Row" data-key="row" id="r-1635347847113" class="gf_row gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847113" data-extraclass="" data-row-gap="0px" style="min-height: auto;"><div class="gf_col-lg-12 gf_column" id="c-1614685970077" data-id="1614685970077" style="min-height: 1px; display: block; flex-direction: unset; justify-content: unset;"><div data-label="Heading" data-key="heading" id="e-1635347847170" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1635347847170" style="display: block;"><div class="elm text-edit gf-elm-center gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf-elm-left-lg" data-gemlang="en" data-exc=""><h1 class="gf_gs-text-heading-2"><font color="#d75732">One.</font> Our garment workers are paid good wages. </h1><h1 class="gf_gs-text-heading-2"><br></h1><h1 class="gf_gs-text-heading-2"><font color="#d75732">Two.</font> The factory is powered by wind and solar energy. </h1><h1 class="gf_gs-text-heading-2"><br></h1><h1 class="gf_gs-text-heading-2"><font color="#d75732">Three.</font> Classic cuts, they're never going out of style.</h1><h1 class="gf_gs-text-heading-2"><br></h1><h1 class="gf_gs-text-heading-2"><font color="#d75732">Four.</font> They're made from Fairtrade organic cotton, it's like wearing a cloud ⛅️</h1></div></div></div></div><div data-label="Row" data-key="row" id="r-1635347847090" class="gf_row gf_row-gap-40" data-icon="gpicon-row" data-id="1635347847090" data-extraclass="" data-row-gap="40px" style="min-height: auto;"><div class="gf_col-lg-12 gf_column" id="c-1614685970077" data-id="1614685970077" style="min-height: 1px; display: block; flex-direction: unset; justify-content: unset;"><div data-label="Heading" data-key="heading" id="e-1635347847135" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1635347847135" style="display: block;"><div class="elm text-edit gf-elm-center gf-elm-left-xs gf-elm-left-lg gf-elm-left-md gf-elm-left-sm" data-gemlang="en" data-exc=""><h1 class="gf_gs-text-heading-2"><font color="#d75732">One.</font> Our garment workers get paid good wages. </h1><h1 class="gf_gs-text-heading-2"><br></h1><h1 class="gf_gs-text-heading-2"><font color="#d75732">Two.</font> The factory is powered by wind and solar energy. </h1><h1 class="gf_gs-text-heading-2"><br></h1><h1 class="gf_gs-text-heading-2"><font color="#d75732">Three.</font> A timeless cut, that's never going out of style.</h1><h1 class="gf_gs-text-heading-2"><br></h1><h1 class="gf_gs-text-heading-2"><font color="#d75732">Four.</font> They're made from Fairtrade organic cotton, so it's like wearing a cloud ⛅️</h1></div></div></div></div></div></div></div></div><div data-label="Row" data-key="row" id="r-1635347847097" class="gf_row gf_row-fluid gf_row-no-padding gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847097" data-extraclass="" data-row-gap="0px"><div class="gf_col-lg-12 gf_column" id="c-1614686138596" data-id="1614686138596"><div data-label="Row" data-key="row" id="r-1635347847050" class="gf_row gf_row-gap-0 gf_equal-height" data-icon="gpicon-row" data-id="1635347847050" data-extraclass="" data-row-gap="0px" style="visibility: visible; display: flex; flex-wrap: wrap;"><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-xs-12 gf_col-sm-6" id="c-1612871200142" data-id="1612871200142" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Row" data-key="row" id="r-1635347847095" class="gf_row gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847095" data-extraclass="" data-row-gap="0px" style="min-height: auto;"><div class="gf_col-lg-12 gf_column" id="c-1614685970077" data-id="1614685970077" style="min-height: 1px; display: block; flex-direction: unset; justify-content: unset;"><div data-label="Heading" data-key="heading" id="e-1635347847119" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1635347847119" style="display: block;"><div class="elm text-edit gf-elm-center gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs" data-gemlang="en" data-exc=""><h1 class="gf_gs-text-heading-2">But how is this madness possible?</h1></div></div><div data-label="Text Block" data-key="text-block" id="e-1635347847049" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1635347847049"><div class="elm text-edit gf-elm-left gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf-elm-left-lg gf_gs-text-paragraph-1" data-gemlang="en" data-exc=""><p style="font-size: 18px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit !important;">There’s a myth in the fashion industry that goes like this:</p><p style="font-size: 18px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit !important;"><br></p><p style="font-size: 18px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit !important;">“It’s way too expensive to pay workers well <i>and</i> treat the planet well <i>and</i> run a successful business”.</p><p style="font-size: 18px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit !important;"><br></p><p style="font-size: 18px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit !important;">But the truth is, with a little bit of <b>scale</b> it's possible to pay workers well, use sustainable materials and be affordable. Ethical doesn't have to mean artisanal.</p><p style="font-size: 18px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit !important;"><br></p><p style="font-size: 18px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit !important;">Did you know: if high street brands paid a few pennies extra per T-shirt they could have paid their workers a living wage 😲</p></div></div></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-xs-12 gf_col-sm-6" id="c-1614685925595" data-id="1614685925595" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Image" data-key="image" id="e-1635347847094" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1635347847094" data-resolution="3000x3000" style="display: block;"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf-elm-center-lg" data-exc=""><img src="https://ucarecdn.com/57ee6fa3-782b-4582-8ca6-1f96a0269025/-/format/auto/-/preview/3000x3000/-/quality/lighter/TOTM1-217.jpg" alt="" class="gf_image" data-gemlang="en" data-width="100%" data-height="auto" title="" natural-width="1365" natural-height="2048" width="1365" height="2048"></div></div></div></div></div></div><div data-label="Row" data-key="row" id="r-1635347847078" class="gf_row gf_row-fluid gf_row-no-padding gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847078" data-extraclass="" data-row-gap="0px"><div class="gf_col-lg-12 gf_column" id="c-1614686138596" data-id="1614686138596"><div data-label="Row" data-key="row" id="r-1635347847131" class="gf_row gf_row-gap-0 gf_equal-height" data-icon="gpicon-row" data-id="1635347847131" data-extraclass="" data-row-gap="0px" style="visibility: visible; min-height: auto; display: flex; flex-wrap: wrap;"><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1612871200142" data-id="1612871200142" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Image" data-key="image" id="e-1635347847123" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1635347847123" data-resolution="3000x3000"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-md gf-elm-center-sm gf-elm-center-xs gf-elm-center-lg" data-exc=""><a href="https://yesfriends.co/products/womens-fairtrade-organic-t-shirt" target="" aria-describedby="a11y-external-message"><img src="https://ucarecdn.com/5c5fcf1b-38b5-44c6-a8b7-ebd55af1320d/-/format/auto/-/preview/3000x3000/-/quality/lighter/TOTM1-157.jpg" alt="" class="gf_image" data-gemlang="en" data-width="auto" data-height="auto" title="" natural-width="1365" natural-height="2048" width="1365" height="2048"></a></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1614685925595" data-id="1614685925595" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Row" data-key="row" id="r-1635347847121" class="gf_row gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847121" data-extraclass="" data-row-gap="0px" style="min-height: auto;"><div class="gf_col-lg-12 gf_column" id="c-1614875277308" data-id="1614875277308" style="min-height: 1px; display: block; flex-direction: unset; justify-content: unset;"><div data-label="Heading" data-key="heading" id="e-1635347847167" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1635347847167" style="display: block;"><div class="elm text-edit gf-elm-center gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs" data-gemlang="en" data-exc=""><h1 class="gf_gs-text-heading-2">Our Timeless Designs</h1></div></div><div data-label="Text Block" data-key="text-block" id="e-1635347847110" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1635347847110"><div class="elm text-edit gf-elm-left gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf-elm-left-lg gf_gs-text-paragraph-1" data-gemlang="en" data-exc=""><p style="color: rgb(0, 0, 0); font-size: 18px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;"><span style="font-size: 17px;">Our original T-shirts and hoodies are cut from Fairtrade organic cotton. That means they're as soft as the Andrex puppy and perfect for the first date, the morning run and everything in between.</span></p><p style="color: rgb(0, 0, 0); font-size: 18px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;"><span style="font-size: 17px;"><br></span></p><p style="color: rgb(0, 0, 0); font-size: 18px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;"><span style="font-size: 17px;">We experimented with loads of designs until we landed on the Yes Friends Original designs. They're simple, timeless, and will literally never go out of style. Join the club of rockstars and cult heroes who've been rocking these classic looks for years.</span></p></div></div></div></div></div></div></div></div><div data-label="Row" data-key="row" id="r-1635347847136" class="gf_row gf_row-fluid gf_row-no-padding" data-icon="gpicon-row" data-id="1635347847136" data-extraclass=""><div class="gf_col-lg-12 gf_column" id="c-1614686138596" data-id="1614686138596"><div data-label="Row" data-key="row" id="r-1635347847072" class="gf_row gf_equal-height gf_row-gap-40" data-icon="gpicon-row" data-id="1635347847072" data-extraclass="" style="visibility: visible; display: flex; flex-wrap: wrap;" data-row-gap="40px"><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1614690190411" data-id="1614690190411" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Image" data-key="image" id="e-1635347847045" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1635347847045" data-resolution="3000x3000"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-md gf-elm-center-sm gf-elm-center-xs gf-elm-center-lg" data-exc=""><a href="https://yesfriends.co/products/mens-fairtrade-organic-t-shirt?variant=43674910556374" target="" aria-describedby="a11y-external-message"><img src="https://ucarecdn.com/bc62ed6a-5db3-482d-8116-b08103277095/-/format/auto/-/preview/3000x3000/-/quality/lighter/SOLAR%20POWERED.jpg" alt="" class="gf_image" data-gemlang="en" data-width="100%" data-height="auto" title="" natural-width="1080" natural-height="1080" width="1080" height="1080"></a></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1614690192666" data-id="1614690192666" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Heading" data-key="heading" id="e-1635347847012" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1635347847012" style="display: block;"><div class="elm text-edit gf-elm-center gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs" data-gemlang="en" data-exc=""><h1 class="gf_gs-text-heading-2">Did you say the factory is solar powered?</h1></div></div><div data-label="Text Block" data-key="text-block" id="e-1635347847008" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1635347847008"><div class="elm text-edit gf-elm-left gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf-elm-left-lg gf_gs-text-paragraph-1" data-gemlang="en" data-exc=""><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: left;">Yes! That alongside our use of organic cotton means our T-shirts uses less CO2 to make than your second favourite pair of underwear (probably).</p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: left;"><br></p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: left;">Okay, this is the best T-shirt ever.</p></div></div></div></div></div></div><div data-label="Row" data-key="row" id="r-1635347847068" class="gf_row gf_row-fluid gf_row-no-padding" data-icon="gpicon-row" data-id="1635347847068" data-extraclass=""><div class="gf_col-lg-12 gf_column" id="c-1614686138596" data-id="1614686138596"><div data-label="Row" data-key="row" id="r-1635347847029" class="gf_row gf_equal-height gf_row-gap-40" data-icon="gpicon-row" data-id="1635347847029" data-extraclass="" style="visibility: visible; display: flex; flex-wrap: wrap;" data-row-gap="40px"><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1614690190411" data-id="1614690190411" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Heading" data-key="heading" id="e-1635347847060" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1635347847060" style="display: block;"><div class="elm text-edit gf-elm-center gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs" data-gemlang="en" data-exc=""><h1 class="gf_gs-text-heading-2">What are good wages?</h1></div></div><div data-label="Text Block" data-key="text-block" id="e-1635347847112" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1635347847112"><div class="elm text-edit gf-elm-left gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf-elm-left-lg gf_gs-text-paragraph-1" data-gemlang="en" data-exc=""><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;">For every Yes Friends item we make, we pay an additional bonus that goes directly to the garment workers. It's why we do, what we do.<br></p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;"><br></p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;">Adding as little as 10p to the price of a T-shirt increases workers wages by a whopping 50%. Sounds like magic, but it’s just maths. Magic Maths. </p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;"><br></p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;">The bigger we get, the bigger impact we can have. </p></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1614690192666" data-id="1614690192666" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Image" data-key="image" id="e-1635347847046" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1635347847046" data-resolution="3000x3000"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-lg gf-elm-center-md gf-elm-center-sm gf-elm-center-xs" data-exc=""><img src="https://ucarecdn.com/46013d00-37b9-4d9c-bd24-4189a62a2e60/-/format/auto/-/preview/3000x3000/-/quality/lighter/" alt="" class="gf_image" data-gemlang="en" data-width="100%" data-height="auto" title="" natural-width="1200" natural-height="1200"></div></div></div></div></div></div><div data-label="Row" data-key="row" id="r-1635347847071" class="gf_row gf_row-fluid gf_row-no-padding gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847071" data-extraclass="" data-row-gap="0px" style="display: block;"><div class="gf_col-lg-12 gf_column" id="c-1614686138596" data-id="1614686138596"><div data-label="Row" data-key="row" id="r-1635347847107" class="gf_row gf_equal-height gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847107" data-extraclass="" style="visibility: visible; display: flex; flex-wrap: wrap;" data-row-gap="0px"><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1614690102164" data-id="1614690102164" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Image" data-key="image" id="e-1635347847086" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1635347847086" data-resolution="3000x3000"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-md gf-elm-center-sm gf-elm-center-lg gf-elm-center-xs" data-exc=""><img src="https://ucarecdn.com/9f63b315-3d21-4625-8d52-1fffc3aab74e/-/format/auto/-/preview/3000x3000/-/quality/lighter/TOTM1-103.jpg" alt="" class="gf_image" data-gemlang="en" data-width="auto" data-height="auto" title="" natural-width="1365" natural-height="2048" width="1365" height="2048"></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1614690104082" data-id="1614690104082" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Row" data-key="row" id="r-1635347847082" class="gf_row gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847082" data-extraclass="" data-row-gap="0px" style="min-height: auto;"><div class="gf_col-lg-12 gf_column" id="c-1614685970077" data-id="1614685970077" style="min-height: 1px; display: block; flex-direction: unset; justify-content: unset;"><div data-label="Heading" data-key="heading" id="e-1635347847151" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1635347847151" style="display: block;"><div class="elm text-edit gf-elm-center gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs" data-gemlang="en" data-exc=""><h1 class="gf_gs-text-heading-2">What's this about super soft Fairtrade and organic cotton?</h1></div></div><div data-label="Text Block" data-key="text-block" id="e-1635347847104" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1635347847104"><div class="elm text-edit gf-elm-left gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf-elm-left-lg gf_gs-text-paragraph-1" data-gemlang="en" data-exc=""><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;">It’s a win, win, win, win, win.</p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;"><br></p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;">We pay farmers a Fairtrade Price for the organic cotton and also an additional Fairtrade Premium that goes towards a community fund.</p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;"><br></p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;">Organic cotton is primarily rain-fed, reducing the need for water irrigation. </p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;"><br></p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;">Our organic cotton is grown, spun, knitted, cut & sewn all in India. So it’s not trekking around the world from one factory to another racking up carbon miles.</p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;"><br></p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;">We don’t use pesky pesticides or toxic chemicals which means happy soil, happy farmers and happy skin. </p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;"><br></p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif;">Oh, and did we mention it feels like you’re wearing a cloud? ⛅️</p></div></div></div></div></div></div></div></div><div data-label="Row" data-key="row" id="r-1635347847077" class="gf_row gf_row-fluid gf_row-no-padding gf_equal-height gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847077" data-extraclass="" data-row-gap="0px" style="display: flex; flex-wrap: wrap; visibility: visible;"><div class="gf_col-lg-12 gf_column" id="c-1614686138596" data-id="1614686138596" style="display: flex; flex-direction: column; justify-content: center; min-height: auto;"><div data-label="Row" data-key="row" id="r-1635347847027" class="gf_row gf_equal-height gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847027" data-extraclass="" data-row-gap="0px" style="visibility: visible; display: flex; flex-wrap: wrap; min-height: auto;" data-layout-lg="6+6" data-layout-md="6+6" data-layout-sm="6+6" data-layout-xs="12+12"><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1612871200142" data-id="1612871200142" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Row" data-key="row" id="r-1635347847133" class="gf_row gf_equal-height gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847133" data-extraclass="" data-row-gap="0px" style="min-height: auto; display: flex; flex-wrap: wrap; visibility: visible;"><div class="gf_col-lg-12 gf_column" id="c-1614685970077" data-id="1614685970077" style="min-height: auto; display: flex; flex-direction: column; justify-content: center;"><div data-label="Heading" data-key="heading" id="e-1635347847056" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1635347847056" style="display: block;"><div class="elm text-edit gf-elm-center gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs" data-gemlang="en" data-exc=""><h1 class="gf_gs-text-heading-2">This is crazy, do you have any certifications to back up these claims?</h1></div></div><div data-label="Text Block" data-key="text-block" id="e-1635347847016" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1635347847016"><div class="elm text-edit gf-elm-left gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf-elm-left-lg gf_gs-text-paragraph-1" data-gemlang="en" data-exc=""><p style="font-size: 18px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit !important;">Of course. Our factory is located in Noida, India and is certified by Fair Trade. The organic cotton comes from southern India and is certified by Fairtrade.<br></p></div></div></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1635243377564" data-id="1635243377564" style="min-height: auto; justify-content: center;"><div data-label="Image" data-key="image" id="e-1635347847081" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1635347847081" data-resolution="800x800" style="display: block;"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-md gf-elm-center-sm gf-elm-center-xs gf-elm-center-lg" data-exc=""><a href="https://info.fairtrade.net" target="" aria-describedby="a11y-external-message"><img src="https://ucarecdn.com/a625295d-8c07-4203-b6e9-01aab96e2e76/-/format/auto/-/preview/800x800/-/quality/lighter/SOLAR%20POWERED-2.jpg" alt="" class="gf_image" data-gemlang="en" data-width="90%" data-height="auto" title="" natural-width="800" natural-height="800" width="800" height="800"></a></div></div></div></div></div></div><div data-label="Row" data-key="row" id="r-1635347847017" class="gf_row gf_row-fluid gf_row-no-padding gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847017" data-extraclass="" data-row-gap="0px"><div class="gf_col-lg-12 gf_column" id="c-1614686138596" data-id="1614686138596"><div data-label="Row" data-key="row" id="r-1635347847180" class="gf_row gf_equal-height gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847180" data-extraclass="" style="visibility: visible; display: flex; flex-wrap: wrap;" data-row-gap="0px"><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1614690102164" data-id="1614690102164" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Image" data-key="image" id="e-1635347847102" class="element-wrap" data-icon="gpicon-image" data-ver="1.0" data-id="1635347847102" data-resolution="3000x3000"><div class="elm gf-elm-center gf_elm-left-xs gf-elm-center-md gf-elm-center-sm gf-elm-center-lg gf-elm-center-xs" data-exc=""><img src="https://ucarecdn.com/0e7253f1-4287-418e-9b92-576ea076b1d0/-/format/auto/-/preview/3000x3000/-/quality/lighter/TOTM1-238.jpg" alt="" class="gf_image" data-gemlang="en" data-width="100%" data-height="auto" title="" natural-width="1363" natural-height="2048" width="1363" height="2048"></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-12" id="c-1614690104082" data-id="1614690104082" style="min-height: auto; justify-content: center; display: flex; flex-direction: column;"><div data-label="Row" data-key="row" id="r-1635347847093" class="gf_row gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847093" data-extraclass="" data-row-gap="0px" style="min-height: auto;"><div class="gf_col-lg-12 gf_column" id="c-1614685970077" data-id="1614685970077" style="min-height: 1px; display: block; flex-direction: unset; justify-content: unset;"><div data-label="Heading" data-key="heading" id="e-1635347847066" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1635347847066" style="display: block;"><div class="elm text-edit gf-elm-center gf-elm-left-lg gf-elm-left-md gf-elm-left-sm gf-elm-left-xs" data-gemlang="en" data-exc=""><h1 class="gf_gs-text-heading-2">We're on a mission</h1></div></div><div data-label="Text Block" data-key="text-block" id="e-1635347847120" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1635347847120"><div class="elm text-edit gf-elm-left gf-elm-left-md gf-elm-left-sm gf-elm-left-xs gf-elm-left-lg gf_gs-text-paragraph-1" data-gemlang="en" data-exc=""><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit!important;"><i>Yes Friends</i> is on a mission to transform the lives of garment workers around the globe.</p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit!important;"><br></p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit!important;">Our main focus is to continue increasing wages for garment workers throughout the supply chain. We’re proud of the pioneering work we’re already doing, but we’ve still got further to go. You can read more about our plans <span style="font-weight: var(--font-weight-body--bolder);"><a href="https://yesfriends.co.uk/pages/faqs" class="" aria-describedby="a11y-external-message">here</a></span>.</p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit!important;"><br></p><p style="color: rgb(0, 0, 0); font-size: 17px; font-family: Helvetica, "Helvetica Neue", Arial, "Lucida Grande", sans-serif; text-align: inherit!important;">We invite you to join us on the journey as together we create a clean fashion industry and see thousands of workers’ lives transformed.</p></div></div></div></div></div></div></div></div><div data-label="Row" data-key="row" id="r-1635347847085" class="gf_row gf_row-gap-0" data-icon="gpicon-row" data-id="1635347847085" data-extraclass="" data-row-gap="0px" style="display: block;"><div class="gf_col-lg-12 gf_column" id="c-1613996919595" data-id="1613996919595"><div data-label="Heading" data-key="heading" id="e-1635347847075" class="element-wrap" data-icon="gpicon-heading" data-ver="1" data-id="1635347847075"><div class="elm text-edit gf-elm-center gf-elm-center-lg gf-elm-center-md gf-elm-center-sm gf-elm-left-xs gf_gs-text-heading-2" data-gemlang="en" data-exc=""></div></div><div data-label="Text Block" data-key="text-block" id="e-1635348206222" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1635348206222" style="display: block;"><div class="elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-xs gf-elm-left-sm gf_gs-text-paragraph-1" data-gemlang="en" data-exc=""><p><span style="caret-color: rgb(215, 87, 50);"><font color="#d75732"><strong>One.</strong></font> Take a look around the Yes Friends shop 👇</span></p></div></div><div data-label="Row" data-key="row" id="r-1635348215645" class="gf_row gf_row-gap-0" data-icon="gpicon-row" data-id="1635348215645" data-layout-lg="6+6" data-extraclass="" data-layout-md="6+6" data-layout-sm="6+6" data-layout-xs="6+6" data-row-gap="0px"><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-6" id="c-1632232969480" data-id="1632232969480"><div data-label="Button" data-key="button" id="e-1635348215714" class="element-wrap" data-icon="gpicon-gpicon-button" data-ver="1.0" data-id="1635348215714"><div class="elm gf-elm-center gf-elm-center-md gf-elm-center-xs gf-elm-center-sm gf-elm-center-lg" data-stretch-lg="1" data-stretch-md="1" data-stretch-sm="1" data-stretch-xs="1"><a class="button btn gf_button gf_gs-button-element gf_gs-button---large" href="/collections/women" target="" data-scroll-speed="2000" data-exc="" aria-describedby="a11y-external-message" data-scroll-speed-md="2000" data-scroll-speed-sm="2000" data-scroll-speed-xs="2000"><span>Women</span></a></div></div></div><div class="gf_column gf_col-lg-6 gf_col-md-6 gf_col-sm-6 gf_col-xs-6" id="c-1632232972988" data-id="1632232972988"><div data-label="Button" data-key="button" id="e-1635348215644" class="element-wrap" data-icon="gpicon-gpicon-button" data-ver="1.0" data-id="1635348215644"><div class="elm gf-elm-center gf-elm-center-md gf-elm-center-xs gf-elm-center-sm gf-elm-center-lg" data-stretch-lg="1" data-stretch-md="1" data-stretch-sm="1" data-stretch-xs="1"><a class="button btn gf_button gf_gs-button-element gf_gs-button---large" href="/collections/men" target="" data-scroll-speed="2000" data-exc="" aria-describedby="a11y-external-message" data-scroll-speed-md="2000" data-scroll-speed-sm="2000" data-scroll-speed-xs="2000"><span>Men</span></a></div></div></div></div><div data-label="Text Block" data-key="text-block" id="e-1635347847009" class="element-wrap" data-icon="gpicon-textblock" data-ver="1" data-id="1635347847009" style="display: block;"><div class="elm text-edit gf-elm-left gf-elm-left-lg gf-elm-left-md gf-elm-left-xs gf-elm-left-sm gf_gs-text-paragraph-1" data-gemlang="en" data-exc=""><p><span style="caret-color: rgb(215, 87, 50);"><strong><font color="#d75732">Two.</font></strong> Sign up below to read (occasionally) funny stories from behind the scenes.</span></p></div></div><div data-label="Newsletter" data-key="newsletter-form" id="m-1635347847130" class="module-wrap" data-icon="gpicon-newsletter" data-ver="1" data-id="1635347847130"><div class="module" data-success-msg="Subscribed!" data-success-color="#81d742" data-error-msg="There was an error. 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