The fun at Yes Friends is officially over.  No more Dragons’ Den antics. It’s time to face reality and our chores. We’re finally forcing ourselves to do the dishes and wash our mugs. Actually just...

You know those rainy autumn days where the sky looks like an unwashed dishrag? Yes you do, Pascal. When everyone is dressed like they’re performing in a German expressionist film. You know what we mean,...

Last week we went to London during London Fashion Week. Strutting our stuff on the runway. Making an avant-garde statement with our organic cotton sweats, hoodies and new joggers. Pretty sure no-one has ever pulled off a look like...

We’ve launched a new collection of shirts that are far from everyday. We know we need to return to normality after our Dragons' Den antics. But we’re not ready yet.  It’s like we’re fourteen again on a...

You’ve shown us a lot of love this last week. We’re super grateful. And super relieved. Because this could have gone real differently.  We were almost on Dragons’ Den last February. And that would have been catastrophic.The episode...

We have a new boss. From Dragons' Den (a.k.a. The UK’s Shark Tank). At least she looks like a boss in our new barn jacket above. “Anything you need,” Deborah Meaden told us after investing in Yes...

Next week, on Thursday at 8pm on BBC One, something huge is happening. Even bigger than the time Sam first achieved a handstand.We’re walking into the Den of Dragons’ Den (for our US friends, it’s like...

Today we’re launching a new waffle sweatshirt, and a new long sleeve T-shirt cut, and a reversible boat neck/scoop neck top. All are shown off in our brand new shoot, speaking of which… Have you ever tried taking candid...

18 months ago, we reached a tipping point. We were looking at all the other fancy fashion brands out there, and thinking, “You know, a lot of these folks look more expensive than us.” Thing is, our...