If you’re anything like us, you’re probably in the office, daydreaming about drinking a cool Birra Moretti on a boat in Venice, putting the throttle to the floor and racing through canals, like you’re about...

Today we’re launching new colours – not just for familiar and new cuts of T-shirts. But for Oxford shirts and chino shorts too. There’s new colours, colours everywhere.And we’ve become intimately familiar with every last shade.We just did a...

We’re launching linen EcoVero™️ trousers and organic chino trousers right now. And who knows for how long. Last year, linen trousers launched at 9:30am on the 3rd May, 2025. And were gone by 9:30am on the 4th May, 2025. ...

Hey friends, we’re launching a new fit of our sell-out canvas jacket.  And we need to especially thank Sallly. That’s Sallly with three l’s. We assume that’s their name. This time last year, Sallly caught sight...

Hey friends, firstly, it's my birthday, so make my day and buy from Yes Friends. Secondly, this is a quick note to say we’ve just received a huge delivery, so all those pieces that have...

We’re a little obsessed with a colour right now. It was almost the theme of our Generous Life collection. More on that story below. And this colour did become the backdrop of our new photoshoot.  The colour pigment...

Today we’re releasing six new products, our very first graphics, and our first named collection – it’s called “The Generous Life". It’s not a collab. We designed this collection and the graphics ourselves. And we’re pretty proud. Admittedly,...

After a long, long, long wait, today we’re finally re-launching knickers and a women’s version of our original tee. More on the knickers story later. Nearly five years ago we released our first sustainable, ethical T-shirt for the...

Today we’re launching new colours of T-shirts and sweatshirts, but we should let you know what else we’ve been up to…. We were hanging out in a big garage in the middle of nowhere. There was...