Today we’re releasing six new products, our very first graphics, and our first named collection – it’s called “The Generous Life". It’s not a collab. We designed this collection and the graphics ourselves. And we’re pretty proud. Admittedly,...

After a long, long, long wait, today we’re finally re-launching knickers and a women’s version of our original tee. More on the knickers story later. Nearly five years ago we released our first sustainable, ethical T-shirt for the...

Today we’re launching new colours of T-shirts and sweatshirts, but we should let you know what else we’ve been up to…. We were hanging out in a big garage in the middle of nowhere. There was...

Last week, we released new organic cotton sportswear that’s perfect for those that love sport and those who have other thoughts. “I hate running,” said one of our friends on a group chat recently. We’ve...

You don’t see this very often. Last year, we launched YF. Sport with our high performance recycled polyester range.  But many of you were asking – can you do cotton? The kind of organic cotton that made...

You're giving out better gifts than Santa... And because you’ve got behind us so much this year, we could afford a Christmas present to the Yes Friends team. And you might not understand how much this...

GO GIFT HUNTINGThis is a Christmas email, the same way that Die Hard is a Christmas film.Today we're obligated to say things like "get your gifts now" and "last Christmas shipping dates are below" even...

We just received an urgent message from your future self… “Hit the flaming hot orange button below – don’t you dare ignore it. Tell Yes Friends what to make next – and in less than...

Two months ago, YF. Sport began its trial run. Today, we’re running again to release high rise recycled compression leggings. When we launched YF. Sport we invited you to do something big and reckless with us: transform the sportswear industry....