Hey friends, do you have one of those friends that wears shorts all year round? Who somehow goes through life blissfully ignorant of how outrageously cold it is? You’re standing next to them in three...

Hey friends, a few months ago, we were approached by a friend who runs a super-fancy paint company called Cranfield Colour. Imagine the Ritz was a boutique hotel. And now imagine it’s not a hotel,...

Hey friends, it’s a scary thing releasing your work into the world. It doesn't matter whether it's a novel, song, painting, or even an expertly colour-coded Excel spreadsheet. If you've spent hours in the hot...

Hey friends, behind the scenes, we’ve been working on something new. For over a year. But before I tell you what it is and you rule it out as boring, I'm going to lay out...

Daft Punk helmets, two factory visits and a wedding.A few weeks ago, I travelled a few thousand kilometres to visit Mihir and his team at their Fairtrade factory. It was a wild trip. Touring factories...

We get it. Sustainable & ethical clothing brands are hard to find. Really hard. Particularly ones that don’t feel like they’re designed for your gap year or Grandma.Before Yes Friends, I used to own a...

We go to painstaking lengths to make ads. Maybe too far sometimes.A few years ago, my Mum gave me a present that was in equal measure excellent and terrible. A little reindeer that pooped out...

There’s a few downsides to getting cold: 1. Your nipples become the focal point of your T-shirt. 2. The Crown Jewels disappear. 3. And if it’s a really cold day, your eyelashes might even freeze.If...

8 years ago, I was a sales assistant at a posh(ish) clothing store in Bristol. When I wasn't trying to perfect the five-minute-wall-squat-game* I would daydream about one day changing the fashion industry.*If you don't...