Denim: Take Two Aaaand… we’re rolling. Denim is launching right now and shipping from Thursday. At Yes Friends, we’ve been holding our breath for this moment… rolling out the red carpet for denim’s arrival, getting it photoshoot...

There’s a story we never told you We’re going to talk about our 2022 denim launch and how it nearly killed us. This is the story behind the story you might already know.  Why denim...

The Oxford shirt has arrivedWhen you think of Oxford you might think of rowing boats and old buildings.Or maybe a pretty postcard city where you once bought some killer fudge.Or maybe the time after a...

Every few months, you tell us what to make next. If you’re new around here, this is a big ingredient in the Yes Friends secret sauce. We sound you out on our latest ideas: skirts,...

Let's go for broke... without going broke. If you’re anything like us, you might have attempted to find good, ethical sportswear. Even if you know your way through the backstreets of the internet, it’s about...

Today, we’ve launched new limited edition T-shirts in collaboration with our favourite summer artist, Charlie Taylor. But first, let’s talk about something just as important.Last week, our friend Sam brought strawberries into the office.These strawberries weren't just...

Being an adult is hard sometimes.  When you have to budget for your fast food cravings. Or when you have to go to bed early because the bank holiday is over. Or when you have...

Sometimes you want a bit of extravagance in life. But social conventions say otherwise. Apparently, you don’t bring fireworks to a coffee catchup. Even if you haven’t seen your friend since last Thursday and you...

We need you to help us verify or disprove a hypothesis. We might be genies. When we released linen trousers a few weeks ago, one of you suggested this might be the case.Now… we know...