Pretend you're slightly invincible

Pretend you're slightly invincible

Hey friends,  Some of us have been learning to skateboard. It’s a way to make the long UK winter go by faster. Some people in England hibernate. Others fill up their social calendar. And a...
A sneak preview

A sneak preview

Hey friends, this is the inside label of our first batch of canvas jackets. They’ve just arrived in our office, chatting about indie films, and leaning back on our chairs in the way your school...
We bit off more than we can chew

We bit off more than we can chew

Hey friends, at what point did you realise that you’d… It didn’t happen when you thought, “you know what’s a good plan in February? Hiking in the Brecon Beacons.”  It didn’t happen when you checked...
Help pick our biggest collection ever

Help pick our biggest collection ever

Hey friends, a couple of weeks ago, the denim swatches above arrived at Yes Friends HQ. We’re flirting with denim. Again.But jeans are not the only thing on the horizon.We’re exploring puffer jackets, overshirts and...
Escape Winter For 3 Minutes

Escape Winter For 3 Minutes

Hey friends, do you have one of those friends that wears shorts all year round? Who somehow goes through life blissfully ignorant of how outrageously cold it is? You’re standing next to them in three...
A Curveball New Product

A Curveball New Product

Hey friends, a few months ago, we were approached by a friend who runs a super-fancy paint company called Cranfield Colour. Imagine the Ritz was a boutique hotel. And now imagine it’s not a hotel,...
Picasso, Fire & Vulnerability

Picasso, Fire & Vulnerability

Hey friends, it’s a scary thing releasing your work into the world. It doesn't matter whether it's a novel, song, painting, or even an expertly colour-coded Excel spreadsheet. If you've spent hours in the hot...
A Big Step Forwards

A Big Step Forwards

Hey friends, behind the scenes, we’ve been working on something new. For over a year. But before I tell you what it is and you rule it out as boring, I'm going to lay out...
A Ferrari for the price of a Fiesta

A Ferrari for the price of a Fiesta

Hey friends, we've just released our most premium T-shirt yet. They’re the sort of item you’ll put on and (if you have a slightly wild imagination) feel like you should be in a Bugatti with...