A Ferrari for the price of a Fiesta
Hey friends, we've just released our most premium T-shirt yet.
They’re the sort of item you’ll put on and (if you have a slightly wild imagination) feel like you should be in a Bugatti with an Arab Prince. Or for the realists out there, a tee you'd see, in a not so distant reality, with a Hommy Tilfiger logo and a price tag to make your eyes water and mouth drop.
In short, we've made the T-shirt version of a Ferrari, for the price of a Fiesta.
For those of you into the technical details, they’re made with a 40s count (aka soft) organic cotton, knitted by thousands of needles working in seamless motion to create an interlock weave. The real magic lies in the weight though. They’re 240gsm. That's heavy. For context our first ever tee was 155gsm. They're packing an extra 54% punch of pure organic cotton.
They're the kind of tees you'll be handing onto your great-grandchildren, while telling them wild stories of the adventures you've embarked on modelling your favourite T-shirt.
They’re cut the same as our best-selling original tees and are perfect for layering up with a jumper on slightly colder days or wearing solo as spring settles in.
They’re made in India by Mihir and his team at their excellent Fairtrade and solar-assisted factory. If you haven’t read the story about our recent visit to India (featuring rainbow sequin suits and smashed glass) you can read about it here.
But for now, I'll leave you with your appetite whet and a flaming hot orange button below, so you can grab your tee before they sell out.
A FLAMING HOT ORANGE BUTTON
Together, let’s transform the fashion industry 🧡