Latest Drops & Best Sellers

15 products

Sale

1/4 Zip Fleece

Recycled

£29 ~~£45~~

1/4 Zip Fleece - color variant: Pine

Turtle Neck Top

Organic

£18

Turtle Neck Top - color variant: White

Turtle Neck Top - color variant: Black

Corduroy Jacket

Organic

£49

Corduroy Jacket - color variant: Burgundy

Corduroy Jacket - color variant: Dark Olive

Corduroy Jacket - color variant: Deep Navy

Boxy Corduroy Jacket

Organic

£49

Boxy Corduroy Jacket - color variant: Dark Olive

Boxy Corduroy Jacket - color variant: Burgundy

Relaxed Hoodie

Organic

£45

Relaxed Hoodie - color variant: Burgundy

Relaxed Hoodie - color variant: Pine

Relaxed Hoodie - color variant: Black

Sale

Boxy 1/4 Zip Fleece

Recycled

£29 ~~£45~~

Boxy 1/4 Zip Fleece - color variant: Pine

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Boxer Trunks - 3 Pack

Organic & Fairtrade Cotton

£26

Boxer Trunks - 3 Pack - color variant: Navy/Denim/Airforce

Boxer Trunks - 3 Pack - color variant: Black

Boxer Trunks - 3 Pack - color variant: Sea/Burgundy/Blue

Boxer Trunks - 3 Pack - color variant: Olive/Navy/Burgundy

Boxer Trunks - 3 Pack - color variant: Pine

Boxy Pyjama Set

Organic Cotton & TENCEL™️

£39

Boxy Pyjama Set - color variant: Peacock

Boxy Pyjama Set - color variant: Rose Pink

Premium Fitted Long Sleeve T-shirt

Organic

£22

Premium Fitted Long Sleeve T-shirt - color variant: Off White

Premium Fitted Long Sleeve T-shirt - color variant: Black

Premium Fitted Long Sleeve T-shirt - color variant: Grey Blue

Premium Fitted Long Sleeve T-shirt - color variant: Sea Green

Premium Fitted Long Sleeve T-shirt - color variant: Burgundy

Sold Out

Unisex Oxford Shirt

Organic

£35

Unisex Oxford Shirt - color variant: Pine

Unisex Oxford Shirt - color variant: White

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Premium Fitted T-shirt

Organic

£16

Premium Fitted T-shirt - color variant: Black

Premium Fitted T-shirt - color variant: Off White

Premium Fitted T-shirt - color variant: Pine

Premium Fitted T-shirt - color variant: Deep Ocean

Brushed Cotton PJ Bottoms

Organic

£29

Brushed Cotton PJ Bottoms - color variant: Navy Stripe

Brushed Cotton PJ Bottoms - color variant: Blue Check

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Long Sleeve T-shirt

Organic & Fairtrade Cotton

£22

Long Sleeve T-shirt - color variant: Off White

Long Sleeve T-shirt - color variant: Black

Long Sleeve T-shirt - color variant: Sea Green

Long Sleeve T-shirt - color variant: Grey Blue

Ribbed Long Sleeve T-shirt

Organic

£22

Ribbed Long Sleeve T-shirt - color variant: Black

Ribbed Long Sleeve T-shirt - color variant: White

Sale

Original T-shirt - Washed

Organic & Fairtrade Cotton

£10 ~~£14~~

Original T-shirt - Washed - color variant: Washed Pine

Original T-shirt - Washed - color variant: Washed Ecru

Original T-shirt - Washed - color variant: Washed Black

1/9

We believe generosity is the key to...

2/9

transform the fashion industry.

3/9

So we hand pick the best fabrics (for you and the planet).

4/9

Pay workers well.

5/9

Then charge unbelievable prices.

6/9

Our secret sauce?

7/9

Small margins and...
a seriously good team.

8/9

Plus, you can even tip your garment workers.

9/9

We call it The Generous Life.
You in?

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★★★★★ 1000+ Reviews

Rated 4.9/5 stars. Discover the best kept secret in ethical & sustainable clothing.

Raised For Garment Workers

•

£25,034

Our Story

How we went from wild idea to selling 4,000 T-shirts in a month.

Ethics & Sustainability

If Yes Friends did a PhD, this would be our thesis.

Learn More

Quick - before the cops find us

February 05, 2026

Today we’re launching new colours of T-shirts and sweatshirts, but we should let you know what else we’ve been up to…. We were hanging out in a big garage in the middle of nowhere. There was...

How to stop hating running

January 30, 2026

Last week, we released new organic cotton sportswear that’s perfect for those that love sport and those who have other thoughts. “I hate running,” said one of our friends on a group chat recently. We’ve...

You don't see this very often...

January 21, 2026

You don’t see this very often. Last year, we launched YF. Sport with our high performance recycled polyester range. But many of you were asking – can you do cotton? The kind of organic cotton that made...

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