A Ferrari for the price of a Fiesta.
Denim is known as the dirty denim industry. For good reason.
Traditional jeans use a huge amount of water, toxic chemicals and have a high risk of modern slavery in their supply chains.
But £100 for ethical jeans?! We're not all Bezos.
So after we launched our £7.99 sustainable & ethical T-shirts, you asked us to make jeans. We listened.
And here we are, launching the most affordable, sustainable & ethical jeans on our planet.
Living wages and sustainable fabrics. All for £49.99
Here's the story 👇
One. Our garment workers are paid a living wage.
Two. Organic denim, good for the planet.
Three. Classic cuts, chosen by you.
One. Our garment workers are paid a living wage.
Two. Organic denim, good for the planet.
Three. Classic cuts, chosen by you.
Four. You can even tip your garment worker directly 💸
Image © Evolution3
Made in the best denim factory in the world.
P.S. They also have factory open days, so next time you're in Saigon, take a visit.
Image © Evolution3
What is sustainable organic denim?
Our jeans are made from organic cotton, hemp & biodegradable polyester. Long words, which in short mean our jeans are better for you and the planet.
We're also working with an innovative laundry factory. They use advanced eco technology (like lasers) to wash and fade the denim.
So our jeans are made with less water and less chemicals than traditional denim. Making them better for the planet, farmers and your skin.
P.S. There's an industry metric called an EIM score (Environmental Impact Measurement). This measures denim based on the impact it has on water, energy, chemicals and people. All our jeans have a low impact score (that's a good thing 😉).
Classic fits. Designed by Aimee.
We all want jeans that make you look as sexy after Sunday lunch as they did before.
So we hired Aimee, a denim designer and sustainability expert. She's been designing for household names for years.
We then asked over 2,000 people what designs they wanted and Aimee got to work producing our classic Yes Friends fits.
The mom, the straight, slim, regular and an oversized denim jacket.
But how is this madness possible?
There's a myth in the fashion industry that goes like this;
“It’s way too expensive to pay workers well and treat the planet well and run a successful business”.
But the truth is, with a little bit of scale it's possible to pay workers well, use sustainable materials and be affordable.
Did you know: ethical & sustainable jeans cost under £20 ($25) to make and normal jeans cost under £10 ($12). Then brands charge £100 ($120) 😲
We’re here to transform the fashion industry, we just need your help.
We're on a mission
Yes Friends is on a mission to transform the lives of garment workers around the globe.
We focus on increasing wages for garment workers throughout the supply chain, as well as using innovative sustainable production. We’re proud of the pioneering work we’re already doing, but we’ve still got further to go. You can read more about our plans here.
We invite you to join us on the journey as together we create a clean fashion industry and see thousands of workers’ lives transformed.
Slim Jeans
Slim fit with a slightly tapered leg. Our model Matt, is 180cm (5ft 11") and wearing a size 32.
* Please note: the 28 & 30 waist have less room in the legs, and on those sizes the fit is closer to skinny than slim.
- Size Chart (cm)
- Size Chart (inches)
- How To Measure
SIZE | WAIST | HIGH HIP | LOW HIP | FRONT RISE | BACK RISE | THIGH (HALF) | LEG OPENING (HALF) | INSEAM |
28* | 77 | 80 | 89 | 26 | 36.1 | 27.5 | 14.5 | 81.28 |
30* | 82 | 85 | 94 | 27 | 37.4 | 29 | 15.5 | 81.28 |
32 | 87 | 90 | 99 | 28 | 38.7 | 30.5 | 16.5 | 81.28 |
34 | 92 | 95 | 104 | 29 | 40 | 32 | 17.5 | 81.28 |
36 | 97 | 100 | 109 | 30 | 41.3 | 33.5 | 18.5 | 81.28 |
38 | 102 | 105 | 114 | 31 | 42.6 | 35 | 19.5 | 81.28 |
SLIM JEANS | GARMENT MEASUREMENTS (inches)
All our slim jeans have a regular leg length, 32" inseam.
SIZE | WAIST | HIGH HIP | LOW HIP | FRONT RISE | BACK RISE | THIGH (HALF) | LEG OPENING (HALF) | INSEAM |
28 | 30.3 | 31.5 | 35.0 | 10.2 | 14.2 | 10.8 | 5.7 | 32.0 |
30 | 32.3 | 33.5 | 37.0 | 10.6 | 14.7 | 11.4 | 6.1 | 32.0 |
32 | 34.3 | 35.4 | 39.0 | 11.0 | 15.2 | 12.0 | 6.5 | 32.0 |
34 | 36.2 | 37.4 | 40.9 | 11.4 | 15.7 | 12.6 | 6.9 | 32.0 |
36 | 38.2 | 39.4 | 42.9 | 11.8 | 16.3 | 13.2 | 7.3 | 32.0 |
38 | 40.2 | 41.3 | 44.9 | 12.2 | 16.8 | 13.8 | 7.7 | 32.0 |
Waist: This is the measurement all the way round the top of the jeans.
High Hip: Measure 10cm down from the top of the jeans, then measure all the way round the jeans.
Low Hip: Measure 22cm down from the top of the jeans, then measure all the way round the jeans. This is the widest part of the jeans.
Front Rise: Measure at the front of the jeans from the centre top, to the centre bottom of the crotch.
Back Rise: Measure at the back of the jeans from the centre top, to the centre bottom of the crotch.
Thigh (half): Lie your jeans flat and from the bottom of the crotch measure straight across.
Leg Opening (half): Lie your jeans flat and measure straight across the bottom of your jeans.
Inseam: From the bottom of the crotch, measure straight down the inside of the leg.