DO SOMETHING BIG AND RECKLESS WITH US.
We’re launching a new brand called YF. Sport – dedicated to making ethical performance sportswear.
This is a direct challenge to the sportswear giants. And we’re probably in way over our heads.
But that’s what sport is all about, isn’t it – looking foolish to do something great. Taking on giants on the court, track and field.
And if you’ve ever watched a sports film ever, you know not to underestimate a scrappy, sweaty group in a small-time locker room. They might not be all-stars, but they’ve got a chance.
And with you, we have got a chance of pulling this off.
Join our huddle, dream with us, and get a good deal in the process.
We might be looking back on this locker-room moment in a few years when the sportswear industry is changing. When good conditions, good materials and good wages are how things are simply done – and they’re done really affordably.
And people look at it all and say “I don’t know how you’re doing this.”
Well, actually, people are already saying that. One of London’s top 30 personal trainers took a look at our new sportswear T-shirts and that’s exactly what she said when she heard the price tag.
So how are we doing this? Because you backed us.
Four years ago we released our first ethical, sustainably-made T-shirt for the same price as a pint in London – and we sold four thousand in a month. With just a bit of scale, we found ethical could be affordable.
It’s been four years, a load more products and 700+ five star reviews later, and now we’ve come full circle.
