We need you to help us verify or disprove a hypothesis.

We might be genies.

When we released linen trousers a few weeks ago, one of you suggested this might be the case.




Now… we know what you’re thinking. We’re probably not genies. Not based on most of the evidence you’ve seen to date.

But if Sam Brown’s theory is true… 

It would put us in a category currently occupied by Will Smith and Robin Williams, at least as far as Disney goes. That’s quite a category.

Now we aren’t West Philadelphia born and raised, and we haven’t inspired a class of 1989 to carpe diem, so this might be the best chance we’ve got at being anything like these giants from our childhood.

So we need to know…

Did your shorts tear last night?

Did you spend any time caressing an old oil lamp?

Did you wish you could feel more of the June breeze without getting naked in public?

If so, your wish has come true. Linen shorts have arrived.

The material on these shorts feels as light as the head on a summer lager.

And guys, the women are already getting tipsy on it. Listen to them glowing about the linen trousers we released a few weeks back… 

“Good fit, flattering shape, light and floaty for summer.”

“The fabric flows really beautifully and is light without being see-through.”

“These trousers are everything.”

“Incredibly comfortable and I have told many of my friends about them because I think everyone should get them!”

“So cute and comfy obsessed.”

Your shorts are made from the same material: a blend of linen and EcoVero – that’s a kind of viscose that uses 50% less water, emits 50% less CO2, and relies only on responsibly grown forests. EcoVero is derived from wood, you see, and blended with linen it somehow feels more like silk. 

Maybe we can’t make three of your wishes come true, but give the fabric on these shorts a little rub and you’ll still feel the magic.

RUB THE LAMP