Hey friends, a couple of weeks ago, the denim swatches above arrived at Yes Friends HQ. We’re flirting with denim. Again.

But jeans are not the only thing on the horizon.

We’re exploring puffer jackets, overshirts and more for our next autumn/winter collection.

Here’s the best part – you get to choose which designs we make.

Tell us, tell us, tell us (and we might even slip a £100 gift voucher in your pocket).

Together, let's make ethical affordable 🧡

PICK YOUR FAVOURITES

P.S. A Hazard Warning

Some people are talking about our pyjamas – and now they come with a health warning.



Just how far does that obsession go? Wearing-them-night-and-day obsessed? Or does it go further than that?

Going out for dinner in your pyjamas? Showing your colleagues?

If so, you’re in good company. 

Our designer, Hope, has been known to wear these at her desk.

Hazard warning: We’re exploring more PJs for next winter.

Like us you might get obsessed. And not just with the pyjamas but the puffer jackets and overshirts and tees and hoodies and our beloved jeans.

Maybe you’ll be wearing the entire collection all at once.



But first we need to know what you'd love us to make. So just tap the flaming hot orange button below to pick your favourites.

And you might even win a £100 gift voucher in the process 💸

PICK YOUR FAVOURITES

Thank you for joining us on the journey, as together, we make ethical affordable and transform the fashion industry 🧡

YF.