We’re launching linen EcoVero™️ trousers and organic chino trousers right now. And who knows for how long.

Last year, linen trousers launched at 9:30am on the 3rd May, 2025.

And were gone by 9:30am on the 4th May, 2025. 

A lot can happen in 24 hours – Kief Sutherland can stop a terrorist plot. 367,200 babies can be born across the world. And the entire stock of Yes Friends linen trousers can vanish from our shelves. 

Maybe it’s because this swish, swish linen is “floaty and stylish and comfortable and so affordable” in the words of Mia.

Or because they don’t just keep you cool – they make you lose your cool.

“These trousers are everything. Not only do they have pockets (actual pockets, not girl pockets, actual pockets!!!), but they are so comfy.” – Laura M

This year, we’re starting spring with a tailored linen trouser for a smarter look, but with an elasticated waist at the back to make the fit so easy and the feeling so comfy. And the pockets are still big enough to rave about.

They’re the same linen blend as before – with EcoVero™️ in the mix making the fabric softer and smoother. All made in a solar-assisted factory by garment workers paid good wages.

LOSE YOUR COOL

But that’s not all, Phil

That’s right, Phil. We’re talking to you.

Classic chino shorts have been a staple at Yes Friends for a while. Breathable and soft organic cotton, with just the right amount of stretch, Ethan E. called them, “Comfortable without sacrificing the smart look.”

Phil, you called them “the best chino shorts I have ever seen.”

Then, Phil, you said something else:

“Please please do full length chinos because I will definitely be wearing them 24/7, in bed, outside, at the gym, in work, doing DIY - they really are the everyday thing I need!”

Well, Phil, your 24/7 chino trousers just arrived.

You might want to take the chinos off when you sleep, but that’s just a recommendation. Don’t let anyone force you, Phil.

Smart and totally at ease, they’ll fit your routine perfectly whether you’re taking meetings in your office, lounging on a picnic blanket sipping Sauvignon Blanc, or taking meetings on a picnic blanket while sipping Sauvignon Blanc.

GO SOFT AND SMART

P.S. In case you were wondering about the backdrop…



We think chinos and linen are totally at home in one of those Italian cafes that opens around 8am, and by 8:20am someone is already playing the accordion outside, and the sun is pouring across some ocean view, even though the coffee here is as dark as night, and the paving stones beneath your feet are already heating up, but your friend is chilled out beside you in their swish, swish linen and you’re cool, cool in your chino life.

They’re also perfect if you want to set up a print backdrop of a Cafe called Caffè Generoso, iron out (literally iron) the creases in the cafe facade, and pretend it’s not just a backdrop and a few props in a warehouse on the edge of Bristol. 

A lot can happen in 24 hours. Linen trousers can sell out. Phil can refuse to take off his chinos. And you can shoot about three hundred shots of a totally-real Italian scene, and pack it all away again.

Oh, and you can get our spring-summer trousers before they sell out again.

GO GET THEM