Hey friends, the day has finally arrived. Our first drop of spring/summer is ready to pre-order, there’s exciting new fits, colours and shapes for you to buy right now. And they'll start shipping to your door from Thursday.

But first let’s play a game of spot the difference. 

Why? Because every time we decide on a new colour for a Yes Friends T-shirt or hoodie or jacket, we have to play this game. 

We always ask you which colours you’d like us to make next – pine green, red, lilac, and so on – but then we have to narrow it down. Just how pine green should our pine green be?

We’ve been looking at samples of teal recently, sent from our solar-assisted factory in India.

And you have to tell us, which teal is the right teal?

Maybe it’s too easy for you. Maybe you can tell ‘Option C’ is, of course, the only true teal you’d want us to release a Yes Friends product in. 

Maybe we should hire you if that’s the case.

We’re more like…



Maybe you’re like us. Maybe you can’t tell.

There’s another difference we’re hoping you won’t spot. 

If you look at the photos below of our new collection, you might just think we’re shooting in some obscure sun-kissed town beside the Mediterranean. That was the vibe we were going for.

But in fact – we were just a few miles from our office in Bristol, back when the sun was blazing in early April for some reason.

And when you throw on our new T-shirts and tank tops, maybe the sun will come out for you too.

Maybe you’ll sit outside sipping coffee on some cobbled street, and you’ll feel like you’re hanging out in Naples or Madrid – even if you’re just a few miles from home.

If you can’t spot the difference, that’s all that matters.

SHOW ME THE NEW COLLECTION

Okay, enough games.

Someone (many people probably) once said that fashion changes.

But there are some things that shouldn’t change.

The way wheels work.

The Heinz beans recipe.

David Attenborough’s voice.

And so on. 

Our classic T-shirt never really needed to change, so we’ve gone and made it all over again.

Except, now you can get all-new washed colours. Ooooh.

And there’s new colours in our heavyweight T-shirt too. Ahhhhh.

We’ve also got square necks for the first time, and the chino shorts and classic tank have new, updated fits.

And, and, and we’ve restocked some OG colours and T-shirts too, so “out of stock” is no longer everywhere on the website. 

Unless of course, you’re looking for last month’s canvas jackets – you devoured those things the way our founder Sam devoured easter eggs this year after giving up chocolate for nine weeks. 

But we digress. Just tap the flaming orange button below to see the new collection.

A FLAMING HOT ORANGE BUTTON

Thank you for joining us on the journey, as together, we make ethical affordable and transform the fashion industry 🧡

YF.