Hey friends, 

Some of us have been learning to skateboard.

It’s a way to make the long UK winter go by faster.

Some people in England hibernate. Others fill up their social calendar. And a few close their eyes and eat as much imported Costa Rican pineapple as they dare, hoping to bring the equator a little closer.

We’re learning to do an axel stall. 

It’s one of the most basic mini ramp tricks, where you throw yourself onto the top of the ramp and stay there for a few seconds, pondering your fate.
It’s terrifying at times. 

When you first step onto that piece of wood and wheels, you’re very aware, you’re not in control yet.

Gravity gets to bully you for a while.

You have to forget this.

You need to think, gravity schmavity.  

Otherwise, you stay off the board.

And when you’re standing at the top of said mini ramp (and mini is a very deceiving term in this world – you’re still several feet above the ground), when you’re balancing the board on the lip of the drop, about to fall downward, you have to pretend…

You have to pretend you’re slightly invincible. 

One of our friends (we’ve never met but he likes our T-shirts) is doing something similar.

He says our heavyweight T-shirt is helping.

Have you ever read one of those Amazon reviews which are written like Hemingway got bored on a sunny Friday afternoon and decided to tell the world what he thought of his latest toaster?

Well, we never thought we’d be on the receiving end of one of these reviews, but last year, Oliver made our day. Keep reading, it’s a work of art.

I never thought I'd find happiness in a t-shirt, but here I am, grinning like a maniac because of this tee. This marvel of fabric engineering is nothing short of life-changing.

First off, it's called "heavyweight" because it's built like a tank. I'm pretty sure I could survive a minor apocalypse in this thing. Forget about ever needing a bulletproof vest—just layer up with a few of these bad boys, and you're good to go!

It’s nice to know that Oliver’s strategy for surviving the zombie apocalypse is to layer up our heavyweight T-shirts.

These things are pretty heavy duty. 

They’re 240gsm. 

A bit of maths for you: Our first ever tee was 155gsm. So this is an extra 54% of pure organic cotton.

If you thought Oliver’s enthusiasm was exhausted at this point, you’d be wrong.

He goes on…

The fit? Perfect. It's like the shirt was tailored by an angel who knows exactly how I like my sleeves to sit and my torso to breathe. And comfort? It's like being hugged by a cloud made of kittens that are themselves wearing tiny, comfy sweaters.

We suspect Oliver is using a little hyperbole. But he’s kind of right too. 

Our heavyweight T-shirt is made with a 40s count (aka soft) organic cotton, 

It’s knitted by thousands of needles working in seamless motion to create an interlock weave.

We’ve been wearing them ourselves this March and “like being hugged by a cloud made of kittens” is not far from the truth.

Did you think Oliver was done. Nooope. 

This man writes reviews the way others write dramatic novellas. Kudos.

But the best part? The sheer joy it brings. I'm not just wearing a shirt; I'm wearing a statement. A statement that says, "I’m ready for anything life throws at me, and I’ll look ridiculously good handling it." Strangers have complimented me, old friends have reconnected, and I’m pretty sure my dog respects me more now.

In short, this tee isn't just a piece of clothing—it's an experience, a lifestyle, and possibly the key to world peace. Get one. Get five. Just prepare to be excessively happy and slightly invincible.

And there it is. We think Oliver deserves a round of applause.

This is the ticket to being slightly invincible. Or at least pretending you are.

So if you’re learning to skateboard this spring…

Or if you just want to step into the first warmish day of March wearing a single layer. 

For the glorious moment when you finally go outside again wearing just a T-shirt.

This is that T-shirt.

Lovingly made by Mihir and his team at our fair trade, solar powered factory.

Ethical clothing that feels expensive, but is in fact affordable.

A Ferrari for the price of a Fiesta.

Ready to cushion the falls of life for you.

BECOME SLIGHTLY INVINCIBLE

P.S. We framed Oliver’s review by the way, it’s hanging on the door of our office.



Until next time, friends.

Our heavyweight T-shirt is waiting for you to feel like you're being hugged by a cloud of kittens.

A CLOUD OF KITTENS