Frozen nipples and fish & chip awards.

Frozen nipples and fish & chip awards.

There’s a few downsides to getting cold: 1. Your nipples become the focal point of your T-shirt. 2. The Crown Jewels disappear. 3. And if it’s a really cold day, your eyelashes might even freeze.If...
This doesn't happen every week, but it could...

This doesn't happen every week, but it could...

8 years ago, I was a sales assistant at a posh(ish) clothing store in Bristol. When I wasn't trying to perfect the five-minute-wall-squat-game* I would daydream about one day changing the fashion industry.*If you don't...
A naked man turned up at our press conference.

A naked man turned up at our press conference.

A few months ago, we announced we were making a Christmas ad to rival John Lewis. As always, a (slightly) over ambitious goal. I don’t think anyone thought our competition would be an alien love...
The journey of your T-shirt. And a charisma coach.

The journey of your T-shirt. And a charisma coach.

The journey of your T-shirt. And a charisma coach. Based on my latest dating experience I need one of those. But I digress...A couple of years ago I learnt to sew. I borrowed a machine...
£100k in a month. A story of an underdog.

£100k in a month. A story of an underdog.

Someone once told me “if you want to build a business, build community around that business”. The last few weeks have epitomised that.On 12th June we sent you an email titled Dragons Den and Yes...
Dusty Pink vs Dusky Pink. A fierce debate.

Dusty Pink vs Dusky Pink. A fierce debate.

Throughout our time in fashion there’s been a controversial debate raging. All about one question. And one colour.“What do you call this pastel pink colour? Is it dusty or dusky pink?”After hours of conversation, sleepless...
Time to resurrect my year 5 painting skills

Time to resurrect my year 5 painting skills

A few months ago, I decided to resurrect my Year 5 paint mixing skills. After the great controversy of Dusty vs Dusky pink, you would have thought Sage Green would have been a walk in...
Why our care labels are more loved than most people's dogs

Why our care labels are more loved than most people's dogs

On 7th May 2021 our first campaign ended. Our teams collective screen-times had never been higher. A month of non-stop excitement. Like Christmas day every day.It was a month of jobs, jobs, jobs and then...
Why 100 MPs and peers backed Yes Friends

Why 100 MPs and peers backed Yes Friends

When I first had the idea for Yes Friends, I found it hard to sleep. Despite being at the grand age of 27, I was much like a 4-year-old who’d just received a puppy on...