We’re releasing two new sets of pyjamas today, especially for when the night doesn’t go to plan.  Maybe you rocked up to a music festival, only to find you’d accidentally bought a kid’s size sleeping bag....

Dear friends, they say you learn from your mistakes. In which case, we must be learning a lot this year. So far we’ve failed to stem a tide of bird droppings, we lost track of...

Today we’re releasing a new graphic T-shirt collection. But first, let us whisk you away… to a place where folks don’t believe in personal space. The good news is you’re on a beach. The water is...

A few weeks ago our stock arrived for the summer and we realised… we have a problem. More on that below. It’s a problem with an upside – an upside that means today we’re releasing our...

Today we’re releasing what many of you were crying out for in our survey a couple of weeks ago (we think one of you might have actually been crying).“Please make more linen shorts. They are...

Today marks a big day for Yes Friends, we’re launching five new dresses. You read that right five. It feels like we've come a long way since our first black and white tees, five years ago.A...

If you're anything like us, you're probably in the office, daydreaming about drinking a cool Birra Moretti on a boat in Venice, putting the throttle to the floor and racing through canals, like you’re about...

Today we’re launching new colours – not just for familiar and new cuts of T-shirts. But for Oxford shirts and chino shorts too. There’s new colours, colours everywhere.And we’ve become intimately familiar with every last shade.We just did a...

We’re launching linen EcoVero™️ trousers and organic chino trousers right now. And who knows for how long. Last year, linen trousers launched at 9:30am on the 3rd May, 2025. And were gone by 9:30am on the 4th May, 2025. ...