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La Vita Generosa Oversized T-shirt
£24
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New in for 2026, our latest graphics collection 'La Vita Generosa' has arrived. A little celebration of Italian culture, translating to 'The Generous Life' and it's a simple motto we believe will transform the fashion industry. On an oversized, heavyweight base made in a solar assisted factory by garment workers paid good wages.
Tap here to read all about our pioneering wage scheme, solar-assisted factories and sustainable fabrics. It's why we do, what we do.
Tip Your Garment Workers
You can tip your garment workers at checkout! 100% of tips go directly to garment workers.
Made from Fairtrade & Organic Cotton
Organic, Certified by IDFL 015391
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We hand pick the best fabrics (for you and the planet).
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Pay workers well.
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Then charge unbelievable prices.
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Our secret sauce?
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Small margins and...
a seriously good team.
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Plus, you can even tip your garment workers.
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We call it The Generous Life.
You in?
Our Story
How we went from wild idea to selling 4,000 T-shirts in a month
Ethics & Sustainability
If Yes Friends did a PhD, this would be our thesis