Growth Partner Brief

Who are Yes Friends?

Yes Friends exists to make ethical clothing affordable and transform the fashion industry. Small goals.

We launched in April 2021 with the £7.99 sustainable & ethical T-shirt. In our first month we sold over 4,000 T-shirts. Journalists got the memo and we were featured in The Guardian, The Independent and Sky News and received the highest ethical rating by independent ethical directory Good On You.

Since then, we’ve continued to grow our collection of affordable ethical clothing and became the first UK brand to allow customers to tip garment workers directly giving over £28,000 to date.

The Opportunity

Yes Friends is entering its next phase of growth and we are looking for a hands-on growth partner to work directly with the founder. This is a unique opportunity to play a pivotal role at the heart of a fast-growing, impact-driven, fashion start-up. Our goal is to continue more than doubling year-on-year sales profitably, growing impact and consumer reach.

We are not looking for a traditional marketing agency or purely strategic advisor. Instead, we are looking for a growth operator or small senior team who can:

• Help identify the most important growth opportunities
  
• Prioritise the highest-impact initiatives
  
• Personally lead and execute campaigns and channel activity
• Rapidly test, learn and optimise what works

This is a collaborative partnership where strategy and execution sit in the same hands.

Scope of Work

The growth partner will work alongside our founder to design, run and optimise Yes Friends’ growth engine. This includes both strategy and hands-on implementation across key areas such as:

• Paid acquisition (Meta, Google and emerging channels)
• Campaign planning and execution, across social, email, paid etc.
  
• Creative testing and performance optimisation
  
• Conversion rate optimisation across the website
  
• Lifecycle marketing including email and retention
• Launch strategies for new products and collections
  
• Data analysis and reporting to guide decision making
  
• Identifying and launching new growth channels or partnerships

The expectation is that the partner will not just recommend initiatives but actively build, launch and manage them.

What We're Looking For

The ideal partner will:

• Have experience scaling e-commerce DTC brands
• Be comfortable working directly with founders in fast-moving environments
• Combine strategic thinking with hands-on execution
• Be highly analytical and comfortable working with performance data
• Be creative in developing campaigns and growth experiments
• Be entrepreneurial and comfortable operating without a large budget
• Care about building a mission-driven brand with real impact
• Be able to travel to our Bristol office 1 day/week

Engagement

Initial engagement: 6 months
Working style: collaborative, hands-on and execution focused
Start date: ASAP

How To Apply

If you are interested in this opportunity please email hello@yesfriends.co.uk with a CV/portfolio and cover letter, including why you’re interested in this role, examples of profitable paid advertising campaigns you have run, content you have created and your rates. Please include the role title as the subject. We can’t wait to hear from you!