A limited edition shortcut to optimism

A limited edition shortcut to optimism

Today, we’ve launched new limited edition T-shirts in collaboration with our favourite summer artist, Charlie Taylor. 

But first, let’s talk about something just as important.

Last week, our friend Sam brought strawberries into the office.

These strawberries weren't just in season, they tasted like the first week of summer. Like cane sugar doesn't know what true sweetness tastes like. Like maybe it's time to quit the 9-5 and start a strawberry farm. 


You take a bite, and you know there’s some good still in this world.

On just another routine Wednesday, muddling through the to-do list, we’d found a shortcut to optimism.

Which brings us onto an important point…

Maybe the world isn’t all doom and gloom

Now we’re not taking spades to the Devon coast so we can find a sandy spot to stick our heads into.

There is a lot of heavy stuff going on out there. Plenty in the fashion industry.

We see big brands making big statements and leaving it at that. And some of them are sticking their heads in the sand.

Thanks to you, though, we’re able to follow through, even going beyond certifications so we can tip our garment workers and ensure good wages.

“high quality, legit sustainable, affordable, tries to be ethical beyond the certifications, and has a sense of humour??? Guys, maybe the world isn’t all doom and gloom.” – Claire from Texas

Thanks to you, friends, the world isn’t all doom and gloom.

We think it’s important to keep remembering that – and so we collaborated with a designer called Charlie Taylor – remember her?



When you look at what Charlie can do with paint (and an iPad), it’s hard to think the good times haven’t arrived.

The designs you chose – oranges and tomatoes and sunshine and ocean joy – are now featured on our classic, organic white tee. You know the one.





It’s the same glorious tee – now with pretty motifs the size of the ice cube in your first summer Piña colada, and a “Yes Friends” script so beautiful it makes us want to throw away our laptop keyboards and take up calligraphy.

We want more shortcuts to optimism like this.

Because maybe the world isn’t all doom and gloom, after all.

And you can slip on these limited edition oranges, tomatoes, sunbeams and waves…

…and taste the first week of summer all over again.

TAKE A BITE

P.S. We’ve got a little competition on

To celebrate the launch, Charlie has painted a stunning original piece of art for you to win. It’s called 'Vie Du Soleil' (Life of the Sun), it’s 16x20" and is hand painted with gouache.

To be in with a chance to win, all you have to do is comment on this post with your favourite summer drink, follow @yesfriendsbrand and @charlietaylordesign on Instagram and we'll enter you into a draw to win this piece of Charlie's original artwork...



That’s a one-of-a-kind, and while our T-shirts aren’t quite as rare, they are limited edition. With less than a hundred in each design, they might not last the week – so don’t miss out!

FLAMING HOT ORANGE BUTTON