We believe generosity is the key to...

transform the fashion industry.

So we hand pick the best fabrics,

(for you and the planet)

pay workers well,

then charge unbelievable prices.

Our secret sauce?

Small margins and...

a seriously good team.

Plus, you can even tip

your garment workers.

We call it The Generous Life

You in?

Ethical & Sustainable Menswear
Shop Men
Ethical & Sustainable Womenswear
Shop Women
Raised For Garment Workers
£25,034
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Our Story

How we went from wild idea to selling 4,000 T-shirts in a month.
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Ethics & Sustainability

If Yes Friends did a PhD, this would be our thesis.