The Generous Life

We believe generosity is the secret sauce to transforming the fashion industry. It’s how we can hand pick the best fabrics (for you and the planet), offer good wages for garment workers, and charge unbelievable prices. This collection is a reminder that changing the fashion industry can be an everyday thing – as easy as offering someone a brew.

12 products
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Help pick our next collection

We design every Yes Friends collection with you. Thousands of you have had your say on what we make next. Help pick our next collection by tapping on the flaming hot orange button below.


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We believe generosity is the key to...

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transform the fashion industry.

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So we hand pick the best fabrics (for you and the planet).

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Pay workers well.

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Then charge unbelievable prices.

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Our secret sauce?

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Small margins and...
a seriously good team.

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Plus, you can even tip your garment workers.

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We call it The Generous Life.
You in?

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Raised For Garment Workers
£25,034
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Our Story

How we went from wild idea to selling 4,000 T-shirts in a month.
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Ethics & Sustainability

If Yes Friends did a PhD, this would be our thesis.