Straight Leg

A Ferrari for the price of a Fiesta. We’ve combined premium organic cotton, with laser fading and expert stitching to create these premium jeans. A timeless straight fit with a touch of stretch, these jeans are built to last.

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Straight Jeans

Organic

£59
Straight Jeans - color variant: Dark Blue
Straight Jeans - color variant: Mid Blue
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We believe generosity is the key to...

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transform the fashion industry.

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So we hand pick the best fabrics (for you and the planet).

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Pay workers well.

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Then charge unbelievable prices.

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Our secret sauce?

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Small margins and...
a seriously good team.

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Plus, you can even tip your garment workers.

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We call it The Generous Life.
You in?

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★★★★★ 1000+ Reviews

Rated 4.9/5 stars. Discover the best kept secret in ethical & sustainable clothing.
Raised For Garment Workers
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£25,034
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Our Story

How we went from wild idea to selling 4,000 T-shirts in a month.
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Ethics & Sustainability

If Yes Friends did a PhD, this would be our thesis.
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Behind the scenes at Yes Friends

Quick - before the cops find us

Quick - before the cops find us

Today we’re launching new colours of T-shirts and sweatshirts, but we should let you know what else we’ve been up to…. We were hanging out in a big garage in the middle of nowhere. There was...
How to stop hating running

How to stop hating running

Last week, we released new organic cotton sportswear that’s perfect for those that love sport and those who have other thoughts. “I hate running,” said one of our friends on a group chat recently. We’ve...
You don't see this very often...

You don't see this very often...

You don’t see this very often. Last year, we launched YF. Sport with our high performance recycled polyester range.  But many of you were asking – can you do cotton? The kind of organic cotton that made...
READ MORE STORIES