Hey friends, at what point did you realise that you’d… It didn’t happen when you thought, “you know what’s a good plan in February? Hiking in the Brecon Beacons.”  It didn’t happen when you checked...

Hey friends, a couple of weeks ago, the denim swatches above arrived at Yes Friends HQ. We’re flirting with denim. Again.But jeans are not the only thing on the horizon.We’re exploring puffer jackets, overshirts and...

Hey friends, do you have one of those friends that wears shorts all year round? Who somehow goes through life blissfully ignorant of how outrageously cold it is? You’re standing next to them in three...

Hey friends, a few months ago, we were approached by a friend who runs a super-fancy paint company called Cranfield Colour. Imagine the Ritz was a boutique hotel. And now imagine it’s not a hotel,...

Hey friends, it’s a scary thing releasing your work into the world. It doesn't matter whether it's a novel, song, painting, or even an expertly colour-coded Excel spreadsheet. If you've spent hours in the hot...

Hey friends, behind the scenes, we’ve been working on something new. For over a year. But before I tell you what it is and you rule it out as boring, I'm going to lay out...

Hey friends, we've just released our most premium T-shirt yet. They’re the sort of item you’ll put on and (if you have a slightly wild imagination) feel like you should be in a Bugatti with...

Daft Punk helmets, two factory visits and a wedding.A few weeks ago, I travelled a few thousand kilometres to visit Mihir and his team at their Fairtrade factory. It was a wild trip. Touring factories...

We get it. Sustainable & ethical clothing brands are hard to find. Really hard. Particularly ones that don’t feel like they’re designed for your gap year or Grandma.Before Yes Friends, I used to own a...