Hey friends, we've just released our most premium T-shirt yet. They’re the sort of item you’ll put on and (if you have a slightly wild imagination) feel like you should be in a Bugatti with...

Daft Punk helmets, two factory visits and a wedding.A few weeks ago, I travelled a few thousand kilometres to visit Mihir and his team at their Fairtrade factory. It was a wild trip. Touring factories...

We get it. Sustainable & ethical clothing brands are hard to find. Really hard. Particularly ones that don’t feel like they’re designed for your gap year or Grandma.Before Yes Friends, I used to own a...

We go to painstaking lengths to make ads. Maybe too far sometimes.A few years ago, my Mum gave me a present that was in equal measure excellent and terrible. A little reindeer that pooped out...

There’s a few downsides to getting cold: 1. Your nipples become the focal point of your T-shirt. 2. The Crown Jewels disappear. 3. And if it’s a really cold day, your eyelashes might even freeze.If...

8 years ago, I was a sales assistant at a posh(ish) clothing store in Bristol. When I wasn't trying to perfect the five-minute-wall-squat-game* I would daydream about one day changing the fashion industry.*If you don't...

A few months ago, we announced we were making a Christmas ad to rival John Lewis. As always, a (slightly) over ambitious goal. I don’t think anyone thought our competition would be an alien love...

The journey of your T-shirt. And a charisma coach. Based on my latest dating experience I need one of those. But I digress...A couple of years ago I learnt to sew. I borrowed a machine...

Someone once told me “if you want to build a business, build community around that business”. The last few weeks have epitomised that.On 12th June we sent you an email titled Dragons Den and Yes...