We get it. Sustainable & ethical clothing brands are hard to find. Really hard. Particularly ones that don’t feel like they’re designed for your gap year or Grandma.Before Yes Friends, I used to own a...

We go to painstaking lengths to make ads. Maybe too far sometimes.A few years ago, my Mum gave me a present that was in equal measure excellent and terrible. A little reindeer that pooped out...

There’s a few downsides to getting cold: 1. Your nipples become the focal point of your T-shirt. 2. The Crown Jewels disappear. 3. And if it’s a really cold day, your eyelashes might even freeze.If...

8 years ago, I was a sales assistant at a posh(ish) clothing store in Bristol. When I wasn't trying to perfect the five-minute-wall-squat-game* I would daydream about one day changing the fashion industry.*If you don't...

A few months ago, we announced we were making a Christmas ad to rival John Lewis. As always, a (slightly) over ambitious goal. I don’t think anyone thought our competition would be an alien love...

The journey of your T-shirt. And a charisma coach. Based on my latest dating experience I need one of those. But I digress...A couple of years ago I learnt to sew. I borrowed a machine...

Someone once told me “if you want to build a business, build community around that business”. The last few weeks have epitomised that.On 12th June we sent you an email titled Dragons Den and Yes...

Throughout our time in fashion there’s been a controversial debate raging. All about one question. And one colour.“What do you call this pastel pink colour? Is it dusty or dusky pink?”After hours of conversation, sleepless...

A few months ago, I decided to resurrect my Year 5 paint mixing skills. After the great controversy of Dusty vs Dusky pink, you would have thought Sage Green would have been a walk in...